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Photography logo design is the must and the first step in creating the whole business visual identity, which is essential for any business, especially photography to establish good brand awareness.
When talking about photography, we know it is one of the most competitive businesses, that requires you to make an effective marketing strategy, that includes branding, SEO, and social media marketing, to help your photography business to survive and thrive through the years.
However; always remember, whether; you hired logos designers, or; worked on designing a photography logo yourself, to consider the basic principles of photography logo design.
What Makes a Great Photography Logo?
Logo is a shortcut for “Logotype” which literally means “word imprint” in Greek, according to this, we know the importance of a good photography logo design.
While working on photography logo design always remember that uniqueness is the most valuable aspect of your brand, so that is why design a photography logo should start with understanding YOUR brand and goals.
Logos for business are by default the face of any company, hence; your business first impression, moreover; it will turn browsing viewers into interested people, then future clients, and that is why; a good photography logo design will help your work to stand high among other photography businesses, more than that; posting all the photos with logo, will assistance you with achieving more brand exposure.
In other words; a good photography logo will benefit your business image, drive attention to your work, and boost your professionality level.
Key Components to Consider in Photography Logo Design
As any logos for businesses, to design a photography logo, there are basic components that should be considered, to end up with the perfect combination, hence; the perfect logo design:
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Choosing the Right Colors for Your Photography Logo
Colours control our feeling towards thing in one way or another, and as a photographer, you know that really well, so; when designing a brand logo, the industry itself, inspire the colours’ range to choose from, the same goes on for photography logo design, especially; with the different types of photography business out there, moreover; the colour helps your logo design to speak louder about your photography specialist.
And keep in mind; that going black or white is also as good as coloured photography logo design, furthermore; a classy uncoloured logo is better than a bad coloured one.
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Typography Considerations for Photography Logo Design
Typography is an essential part of designing your photography logo, especially that; it helps you clarify your business’s name, and tagline, as a result; clarifying your business.
That is why; you should take your time to find the font that acts best with your goals of logos branding for photographers, and bear in mind; that this photographer logo design should work great with your photos as a watermark too.
On the other hand; it is not a bad idea to make typography the star of your photography logo design, with a font style that reflects the best of you and your photography business personality, whether; you went with elegance handwriting, or bold fonts, whichever is more related to your photography niche.
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Incorporating Symbols in Your Photography Logo
Even that; symbols are so related to the industry or the business itself, but also; the way of drawing, creating, and handling that symbol, has a great impact on symbol exist in the designing brand logo process.
Symbols are kind of the easy way to connect clients with your logo, and convert possible clients’ attention towards your business, particularly; if you are specialized in specific niche, you should reflect that clearly in your photography logo design.
So; whatever are your ideas of logos, do not forget to include the right photography symbol for your photography logo design.
Formatting Tips for a Professional Photography Logo
Formatting is your last touch to your photography logo design, whether; you are doing this with logos designers, or by yourself.
In formatting, you are kind of creating the relationship between logo elements, like fonts, and symbols, and how they are going to relate and reflect on each other, furthermore; on the whole photography logo design, so; in other words; this format process will complete your logo.
And remember that this format, will be used on every platform you use in branding for photographers, so take your time, and give the best component to your photography logo design, to create the strong and passionate brand image you wish for and will present your brand in the right way among the audience.
Moreover; you should take care of the logo background itself, whether; you are going to use one, or not, and choose the right one for your logo design.
Essential Tips for Designing an Effective Photography Logo
There are mainly two types to consider when designing your photography logo, depending on the dominating component among your logo’s components, let us talk a little bit about each one of them:
1-The monogram logo:
In this type a photography logo design will have a typography controlling element, which could be the photographer’s full name, initials, or the studio’s name, with additional “photographers” words, to clarify the business category, and possibly the niche too.
This type of logos is bold, strong, and give you good exposure to your brand, and; in this type, you can choose the font style, that you like and presents you the best, or; you can hire a professional typography expert to create your own font style.
2-The icon logo:
A photography logo design that has an icon as the star element, will be more visual and will be sending a clear message about the whole concept from logo branding for photographers.
However; this type also has typography to clear the photographer’s name, and even photography niche, moreover; when looking and searching online for ideas of logos, you will find that this type is the most desired among logos designers for photographers.
Still, it is highly recommended to use whichever icon you choose in your own way, and considering logos designers may be your perfect answer for this.
8 Steps Guide to Designing Your Photography Logo
There are tones of ideas of logos, especially; when talking about photography logo design, however; as the idea itself is highly important, but there are also few details to take care of when designing your photography logo, so; take a read with ArtiMedia Pros to know a lot more:
1. Targeting your audience:
First of all; the targeted audience is the people who need your service, and will, with the right marketing strategy, turn into loyal customers.
That is why, before starting, you should know the society demographic (by age, gender, location, education, income, family status, and other social factors) in order; to be able to target your audience, when designing your photography logo, to make sure your logo appeals where it should be.
Hence; you should take good time analysing your customers, and your society, moreover; use google analytics to end up with your best possible photography logo design.
2. Be patient:
Photography logo design is a many steps process, that will develop and change while designing, even that; hiring logos designers will reduce the needed time effectively, comparing when you do it yourself, but still; it is a long process, that needs time into a perfectionist.
So; be a good collaborator with your logo designer, furthermore; we advise you to give this process its time, to design a photography logo in the best possible way, more than that; you will end up with a logo that you are proud of, as it will present you and your photography work as it should be, like what Michel Angelo said: “genius is eternal patience”.
3. Keep it personal:
It has always been your photography logo design, that starts with you and only with you, and actually, that applies to all logos for businesses, no matter what is your working field.
Moreover; that is the main reason that logos designers start their search for ideas of logos with you and your photography business’s identity, so; whether you are working on a new logo and branding, or just; redesigning your photography logo, this process must start with you, not form other competitors’ logos.
This whole “keep it personal” concept helps your logo to stand out among others in the same niche, with your symbol, font, and brand name on it.
4. Stay simple:
Remember that simply never goes out of style, and a photography logo design can keep it simple by delivering its message with the minimum possible elements.
More than that; studies have shown that simple logos survive the photography business changes with higher odds than complex ones, furthermore; simple logos are more memorable by clients and targeted audience, which is; so far, the target of any logos branding for photographers.
However; although photography logo design is better in a simple version, still; you should get out of the box of consumed logos ideas, with a creative photography logo design.
5. Use the negative space:
First of all; let us clarify what is negative space, which is the empty space between logo designing elements, however; here is where creative logos designers stand out and use negative space when designing a photography logo to create a figure to deliver the brand message.
For example; when you think about FedEx you will immediately remember speed delivery, and all of that is because the arrow created with the negative space between the E and the X letters, and that is a strong example of the powerful impact of good used negative space in logo design.
6. Make it adaptable:
The photography logo design process should create a logo that grows with your business and could be placed where ever you need to, like; small bags, and huge billboards, moreover; in both places, the logo should be clear and in the same shape.
More than that; with today’s lifestyle, when designing your photography logo, you should consider all kinds of platforms, like; websites, social media platforms, and e-mails.
However; you for sure must try your photography logo design on all that spaces, and for your information, here is one of the points where simple logos stand out, with its high adaptability and effective branding for photographers.
7. Avoid too many details:
The photography logo design should not only be about simplicity to avoid details’ problems but also; to make it un-ageable and balanced with all its components.
The main con of too many details, that the main target of designing a logo will be lost, and your brand exposure will affect your business badly, rather than good developing touch, this applies to all logos elements, such as; colours, because too many colours will lead to uncomfortable appearing.
8. Create a photography logo design that stays:
A photography logo design that stays, should be timeless and without any time-related trends elements, even that; logos by time may need developing, but if it is timeless, this could be done with small refreshing touches.
A logo that stays is important because; a total logo redesign may affect badly all the brand awareness you have done, and many ideas of logos that survived many working business years, are simply timeless, and in other words; we’re built to stay.
Steps into designing your photography logo:
After talking about all the important and needed information about photography logo design, and before; starting the process of designing your photography logo, consider the following questions, to know better what you are looking for in a logo:
- Is there a specific message you need your logo to deliver?
- What is your photography business niche?
- Did you set your photography business future plans?
- What is your goal from the whole marketing strategy?
Now; let us talk about the basic steps into designing a perfect photography logo:
1. Know your business identity:
Not only with photography logo design but in all logos for business design, logos designers start with the business identity to come up with suitable ideas of logos.
You can start this process by knowing the business, its future development, and putting a list of keywords that represent that, to help you in the process.
For example; the logo’s typography style has a huge impact on the logo image, hence; the whole business’s image, like; bold fonts give feeling of strongness and commitment, on the other hand; soft fonts give more creativity and flexibility feelings.
So; in one way or another; think of your logo as if it is your finger imprint in the photography business world, to help you stand out among others.
2. Draw sketches:
All logos designers start their creative process with tones of sketches, as their way to storm ideas of logos, after knowing all the needed information to design your photography logo, with the sketching process, the main format of photography logo design starts to be clear.
Drawing over and over again, will boost the quality of the ideas, think of this as brainstorming with your sketchbook.
However; this may be the longest part of designing your photography logo process, but it is highly important, even for great designers.
3. Digitalize it:
Digitalizing your photography logo design is important, especially; in our days, and that almost all marketing strategies are online, whether; with search engines, social media platforms, or ever; via e-mails.
However; do not worry, this is an easy step, where you can use your paper sketches after scanning them to start building the logo’s digital copy.
With photoshop you can clean scanned images, erase what you do not need, then arrange the logo components as you need them to be, now; you have a basic ground for you to start drawing your digital copy from, however; many professional designers start directly on Illustrator without this step of scanning sketches.
4. Create a vector edition:
All professional logos designers, know this and appreciate the importance of vectorizing your photography logo design, coming from the vector edition possibility to be scaled, without any loosing of quality, which is really needed for any designing brand logo, particularly; for photographers, who will use it with many photo’s sizes and even large panners.
To make your photography logo design looks realistic, with vector edition, it is best to use worldwide known victor programs, such as; Illustrator, and CorelDraw, to have a final edition that works with all sizes and shapes.
5. Colour palette:
Even that; a photography logo design colouring should start with the sketches step, but the final colours palette will be official now after digitalizing.
Colours play a huge role in how clients and people, in general, receive a photography logo design, and effecting their emotions, with each colour’s psychology effect, that is why; when doing photography logo design, you should consider the photography business niche, your targeted audience, and your photography business identity in general.
6. Try it on:
After processing logos branding for photographers, it is now time to enjoy the final photography logo design, by trying it on a photo from your collections, your business card, social media platforms, and website, to take a more practical look at your photography logo design.
This will help you to see any mistakes if existed and evaluate your colour palette before publishing your final photography logo design.
Finally;
after browsing all those information, you can now know what all the fuzz is about when talking about designing a brand logo, and that is even; more important when talking about photography logo design, considering how much visual business photography is.
Do not think twice and contact us to design a photography logo design, that presents you and your business identity in the best way.