The sure thing is that you heard, as did the world, about the year biggest announcement coming from Mark Zuckerberg that ‘Facebook’ company is becoming the ‘Meta’ company.

This company rebranding could be the most important for this year, not only for social media platforms business, but also; for the business world all over the universe, in fact; since the announcement, this is all what the world is talking about, so; you can tell how important this is.

One more thing; do you agree with the theory that if the ‘Meta’ was a reality before Covid-19, we would not feel the quarantine bad impact as much, that is one good theory to consider when thinking about whether to like or not the ‘Meta’ concept.

However; let our professionals talk to you about this big event from a company rebranding perspective:

What is Company Rebranding?

Rebranding definition is simply the process of changing your business image, which could be done for so many reasons, including developing the name, symbol, logo, visual, and even the business tagline. This will help your business to be presented in a different way in front of clients, investors, employees, and even the whole targeted society.

A successful rebranding strategy includes a clear brand identity guide for the whole business, especially; that changing which will make eyes turn towards you, to search for the new thing you are offering.

On the other hand; company rebranding is not a must to include changing everything, but just changing the thing you need to be changed for your business future plans.

When Rebranding a Business is a Necessity?

There are many reasons for a company rebranding process, just like ‘Facebook’, not only because they want to focus on the Metaverse concept and make it stronger, but also; because when they started, they only have the Facebook social platform, then they added Instagram, WhatsApp, and Messenger, so despite the new concept, it was reasonable to rebrand their brand anyway.

More than that; there are many general reasons for any company rebranding:

· Expanding:

When going from one specialist-dedicated company to more, with more going in your company, this is when rebranding has a great benefit and helps you to highlight your new company section.

· A Major Problem:

Sometimes a company suffers from a disaster that cannot be undone, for any cause, and rebranding a business here will be the greatest solution, and if it was in a silent mood, this would be even greater to delete the company’s old bad identity.

· New Market:

Creating a visual identity will differ according to the targeted audience and market, so; it actually makes sense to rebrand a business for a new market, moreover; that does not have to mean a total rebranding, it may only include some elements.

· Market Controlling:

Did you know that in fact, Voges Wagon has more than 5 included car companies, that are all working and successful with different brands, imagen if Voges Wagon kept working with only one brand for all those cars, they will not be able to reach all those markets and audience as now, and that is why company rebranding into many small companies sometimes is necessary and helpful in market controlling.

What are the Most Common Rebranding Strategies?

Facebook the network that started from Mark Zuckerberg college dorm-mate to the world, first expanded to several social media platforms, then now in 2021, it started to create a much bigger virtual reality with the announcement of the ‘Meta’.

In general; a company rebranding strategy could be either a full changing one with all new or just doing some changes that are necessary, however; the elements that could be included in any successful branding strategy are:

· Brand Mission and Values:

Those are the heart of any brand identity, that in one way or another establish its ground rules, representing what the identity is really aiming to.

· The Logo:

This is the biggest step in company rebranding, and it is really important due to the fact that the logo of any business is the most recognizable by your audience.

· Company Tagline:

Changing this short and catchy phrase would help you send your company a new message and create the positive rebranding definition you are looking for.

· Brand Colors:

The brand colors are a huge and effective part of your brand visual identity, that is why; when doing a company rebranding, it is effective to change the brand colors when going into a new business, larger company, or targeting a new audience.

· Updated Website:

Yes; your website is included in your company rebranding strategy, with all the big impact of SEO on marketing and branding, for the reason that now anyone will search you online before dealing with you, and your rebranded website will give you the ability to speak to your audience as you want.

What is ‘Meta’?

Now; after talking about the rebranding concept, it is time to talk about the biggest 2021 company rebranding ‘Facebook’ to ‘Meta’.

As a start; ‘Meta’ is not a game, even that it is a game-changing factor for the future of humanity, in fact; it is a shortened for Metaverse that is a virtual world that can be used by anyone to do almost anything, one could say that this is the future of the internet knocking on our doors.

Even that; all of this is still just expectations, but the rumors are going around ‘Meta’ being a full parallel universe in which you can work, meet friends in another country, attend a concert, go back in time, or even just hang out over there.

· What Companies are Included?

It is still with the same companies that were included in ‘Facebook’ mother company, like Facebook, Instagram, Messenger, and WhatsApp.

· What does it Need to Work?

This is still a developing project, but the ‘Meta’ announcement included a preview on the all-in-one VR hardware, more than that; sensors all over the world are for you to be able to move around, and for sure; you will need a good internet connection.

· What will I Do to the World?

Even that this may take a decade or even more, but experts expect that this will in one way or another change the world which we know to a one that has no boundaries and limits, from a timing perspective, since you can go back in time, and from countries boundaries where you will be able to visit your friends for a cup of coffee and some gossiping wherever they are.

So; whether you like it or not, ‘Meta’ company rebranding is going to change our world, hopefully to a better one.

What is the Rebranding Strategy from ‘Facebook’ to ‘Meta’?

Now; it is time to talk about ‘Facebook’ to ‘Meta’ rebranding strategy, that gave them all the fuzz any company rebranding process need:

Spreading gossips around about their upcoming updates.
They focus on the concept of the world-changing by their upgrade.
Big announcement with life usage experience samples.
They only changed the mother company name and logo, while keeping all the included companies with the same names and logos, to keep the focus on the concept that they are changing the future.
Always exposing their ‘Meta’ on all the included company social media platforms, to create an attachment between the new brand and targeted audience.
All is possible with ‘Meta’, which is kind of the company rebranding slogan to make us believe that we can do whatever we wish with ‘Meta’.
Building the dream of being anywhere, anytime in the simplest way, especially; after the hard quarantine, we all suffer from during last year.

Those are the main points of the company rebranding strategy done by Facebook, one of the largest companies in today’s business world, to make the new ‘Meta’ brand acceptable to people after years of dealing with the ‘Facebook’ brand.

Famous companies rebranding:

· Apple Inc:

The biggest change was in 2007 when Apple transformed its name from Apple computers to Apple Inc, due to the fact that they have been started to produce more products than just computers.

· Dunkin’:

As Apple did, in 2008 Dunkin’s Donuts dropped the Donuts from its name, however; for a different reason, since they were aiming to make drinks and savory food stronger on their menu, and to face the market strong competition, which actually led to a positive impact on their customers and selling.

Those two international companies rebranding strategies emphasize to us how much all the brand elements affect a company’s rebranding strategy.

Eventually;

Mark Zuckerberg announcing concept aimed to say that they are rebranding the whole world future, not only the ‘Facebook’ company.

Do you think that this will make us live all our daily life from our houses and kill all the actual human interaction?

All those wonders we have, are right and eligible considering that we are talking about the world’s future, however; when doing a company rebranding, do not think a lot and just aim to the best with ãrtiMedia Pro.

From ‘Facebook’ to ‘Meta’ The Famous 2021 Rebranding