It is time to talk about your business and the best digital ads strategy you can follow to gain actual and interesting results, and when considering ads bidding in 2022 you will for sure think about Facebook Ads vs. Google Ads.

As the sure thing is that you need ads and digital ones as well, to be more accurate, with more and more people available online, moreover, your business ability to reach worldwide audiences within the digital world.

Now, Facebook Ads and Google Ads are your best choice with many bidding strategies, techniques, and advantages to gain, continue reading as we are going to share with you professional information about Facebook Ads vs. Google Ads, their differences, advantages, disadvantages, and how to choose the best strategy for your business in 2022.

What is the Concept of Digital Ads and Why to Use Them?

If you are thinking Facebook Ads vs. Google Ads then you need to understand the main concept of the ads themselves, as digital ads also known as online ads represent the published advertising campaign on the different channels to reach the targeted audience and share awareness about the brand, its products, and its services.

Moreover, ads are important and used in digital marketing and traditional marketing for many reasons, such as:

Digital ads share information with the right targeted audiences and build awareness.
Online ads help you to reach your best audiences with many available tools and specifications to control who will see your marketing campaigns.
The ads will encourage and push people to ask around, visit your digital platforms, and eventually buy.
Digital ads help you to stand out and even reach the new market in the best and most cost-effective way.

What are Facebook Ads?

So, we all know and use the Facebook platform to have fun, and interact with friends, however, from a business perspective many companies nowadays use social media platforms as a way to organically reach and interact with their audience.

On the other hand, Facebook Ads are the paid version of Facebook advertising which allow you to sponsor a post or page based on your budget, needs, and targeted audiences.

How Do Facebook Ads Work?

Facebook Ads are kind of PPC Ads created by the use of the Facebook Ad manager platform, that allows you to identify your targeted audience based on their demographics, online behavior, activities, location, and job title, moreover, according to your goals, budget, and timeline.

Facebook Ads are more than wanted by businesses, not only due to their easy setting, but also, due to their ensured success with all the targeting details that you can control to benefit your business effectively.

In addition to the placement possibilities where you can place your ads on the regular news feed, on the right side of the screen, or directly to your audiences’ messenger inboxes.

Pros of Facebook Ads:

With many comparison possibilities between organic Facebook Ads and paid Facebook Ads, with the paid option you could gain even more:

You can choose the best format for your targeted audiences, whether you choose caption posts, images, or videos.
So many options to choose from and help you reach your actual targeted people.
This is a cost-effective marketing strategy that makes leads and boosts public image.
Great way to increase brand awareness and improve public image.

Cons of Facebook Ads:

You need to work based on your market data, and depending on your people’s needs to gain results.
Devoting time to regularly updating and noticing the ongoing campaign is more than necessary.
You must use the right Facebook Ads bidding strategy to get the best out of your campaign budget.

Tips to Create a Powerful Facebook Ads Campaign:

Avoid many digital marketing mistakes in your Facebook Ads campaign by following the next tips:

Choose the right Facebook Ads template.
Customize your ads according to your audience.
Write in the right tone whether you are running an emotional, logical, or business campaign type.
Take care of your indicators and timing.
Make sense and add value to your ads to make your audiences interested.

What are Google Ads?

If you noticed a sponsored ad on the top or the right side of the result page, or even a displayed ad on different websites pages then you noticed a Google Ads campaign.

So, Google Ads are a Pay-Per-Click (PPC) campaign type that targets search engine users with many forms of ads to help you achieve results, and drive traffic to your website.

Moreover, there are many Google Ads bidding strategies to choose from based on your business marketing budget.

How Do Google Ads Work?

So, Google Ads is an advertising strategy by Google the famous search engine, that is controlled by several factors such as keywords, location, budget, and people’s intent which is considered the extra something presented by Google Ads over Facebook Ads.

Although, Google ads rely on a simple rule of bidding on your targeted keywords to reach your targeted audience, so, it is an online auction type, yet, with many effective Google Ads auction insights that help you to know what is actually going on, and how to adjust your campaign to get your targeted results and leads.

Pros of Google Ads:

Let us face it, Google is not only a popular search engine, but also an effective one with many tools to help you, so the advantages are guaranteed:

With all the updates presented by Google, it is becoming the first search engine for people to find answers, so, with more than 40,000 searches done per second, your campaign will reach more people than you can imagine.
You will reach people actually looking for what you are offering which means more website traffic and leads.
Google works by your budget, as you can set the bidding strategy based on your budget and you will gain results.

Cons of Google Ads:

You will need a professional Google Ads specialist to run a successful Google Ads campaign based on data analysis, consumer behavior, budget, and targeted keywords.

You will see immediate results, but it will stop once the campaign is stopped.
If you do not target the right keyword then you will lose your budget without actual results.

Tips to Create a Powerful Google Ads Campaign:

Monitor your competitors and notice their results.
Optimize your bidding strategy for positive keywords, and negative ones as well.
Make sure that all the ads campaign details are compatible from the displayed ads to the landing pages.
Set clear criteria from language, location, gender, age, and any audience-related details.
Evaluate and adjust based on the ongoing process results and indicators.

Facebook Ads vs. Google Ads: The Differences

After knowing the essential and necessary information about Facebook Ads and Google Ads it is time to walk you through the basic differences between them:

· Budget:

Although both of the ads’ strategies have the advantage of setting the budget you can afford, however, the Cost-Per-Click (CPC) varies between Google Ads which cost an average of 2.69 – 6.75 $ CPC, while Facebook Ads cost around 0.45 – 3.77 $ CPC.

· Reach:

Even though Facebook has so many active users and the Facebook Ads bidding system will gain you results, yet Google Ads will help you reach your targeted audience when they get out of the marketing funnel and ready to buy.

· Effectiveness:

We can say out and loud that both of them when done properly are effective and cause results.

· Placements:

Google Ads and Facebook Ads both give you many placing possibilities within the display screen.

· Goals:

As Facebook Ads and Google Ads have many indicators to identify, then both of them will help you reach your set goals.

· Ad Type:

You can run a campaign with text, photo, and videos with Facebook Ads and Google Ads, yet, Facebook Ads have the advantage of messenger inbox ads which is becoming more and more popular.

· Audiences Size:

To be logical on this point let us rely on the 2022 reliable statics to know exactly what is going on:

Facebook active users: 3 billion active users in the second quarter of 2022.

Google active users: 3 billion on smart devices, and 2.7 billion on large screen devices.

However, keep in mind that the Google Ads campaign will reach people when they search the bid keywords, yet, Facebook Ads help you reach the targeted audience when they are scrolling through their newsfeed.

Facebook Ads vs. Google Ads: Which One to Choose?

Although both of these advertising tools are developing per second whether with small moves or big ones with Facebook rebranding and all the Google algorithms updates.

Yet, and stay focused with us now, from a professional digital marketing agency experience, we cannot tell you that 100% one of these options is stronger than the other as they are both effective and drive results, however, the decision should totally rely on your targeted audience and where they are most active on.

On the other hand, using Facebook Ads and Google Ads together could be the right answer for you and your business as each one help you reach the targeted audience in different circumstances.

One last word,

Facebook Ads vs. Google Ads for startup businesses is a decision to take based on the results you need, however, the important point is that you must use them for boosting your brand awareness and leads.

Facebook Ads vs. Google Ads: Choose the Best for Your Startup Business