Spend Money Wisely! Find the Best Google Ads Bidding Strategies for You

Starting your Google Ads campaign is something great and essential in your digital marketing strategy, yet, having the right Google Ads Bidding strategies is the key factor in making this digital marketing move a successful one.

However, we know that all those Google Ads campaign settings could be overwhelming, but taking care of the Google Ads bidding strategy is highly effective, not only to gain effective results but also to benefit from your budget and not lose it over a few clicks and conversions.

So, to help you in understanding all of these details better, we are going to walk you through the different types of Google Ads bidding strategies, how to benefit from them, and how to make this Google Ads campaign practice a winning addition to your digital marketing strategy.

 

What Are Google Ads Bidding Strategies?

Google Ads bidding strategies setting is part of Google Ads campaign overall settings, where you set the budget of your bidding and what you want to bid at (clicks, impressions, and conversions).

So, when you set up a Google Ads campaign you will have to set your bidding strategy as well, whether you decided to go with Manual Bidding, Automated Bidding, or even Smart Bidding.

More than that, after setting everything about your bidding strategy, and once Google has an open Ads space, it simply runs an auction to decide which Ad has a higher bid and will win the open space.

However, deciding which Google Ads campaigns are going to compete in this auction goes back to many factors, such as bidding keywords, language, location, and used-to-browse device, moreover, do not forget to keep an eye on your running campaigns and protect them from fake clicks that will drain your budget fast.

 

Benefits of Google Ads Bidding Strategies:

There are many business advantages to gain from using Google Ads bidding strategies in the right way:

1. Brand awareness with the possibility to reach the right audience in the right way.
2. The great thing about the Google Ads campaign, is that it generates an instant result, whether you want to brand your business, increase website traffic or revenue, yet, this will stop once the campaign is ended.
3. Target Outrank, which allows you to change your own bid to outcome a competitor’s bid, and gives you a chance to rank first.
4. Increase Ad visibility, with Google’s help you can increase your Ads visibility, moreover, choose the reached audience quality to reach who you actually need.
5. Be specific, and target the best audience for your business, more than that, you can select the language, location, and user device to target a specific audience.
6. Remarketing is actually a general Google Ads benefit, where you can reach your audience differently based on the visited web page.

 

How to Win Google Ads Bidding Strategies:

Knowing the best practices to have a successful digital marketing strategy includes social media ads and Google Ads bidding strategy, however, running a Google strategy without spending all of your budgets is something we all want:

• Track your conversions rate, and make sure they are correct and as you will need them.
• Make sure that the Google Ads attribution model meets your campaign’s goals.
• Choose the best Google Ads bidding strategy for your goals, and make sure to test it with Google’s Drafted Experiments Feature.
• Evaluate your Google Ads performance, and adjust the content, design, and biddings till you reach your goals.
• Be patient and collect all the data you can before start making any adjustments to the campaign bidding settings.

Taking into consideration all those practices will help you to achieve your goals from the Google Ads campaign faster and more effectively.

 

10 Types of Google Ads Bidding Strategies:

And now, it is time to talk about the famous bidding strategies in Google Ads campaigns, which play a big role in the Google conversion rate, and the overall Google Ads success, moreover, to answer the ultimate question: What bidding strategy should you use to maximize the number of visitors to your website?

Whether you are outsourcing your digital marketing and planning to outsource Google Ads with it, hire an in-house professional, or even do it yourself, you have to know which is the best strategy for your campaign goals among the next 10 strategies:

1. Manual CPC:

With the highest control level, and most required time to invest and actually make a change you can use the Manual Cost-Per-Click bidding strategy to set your bid for both the Ad group and keyword level, more than that, those biddings will stay the same until the advertiser changes them manually.

When to use: this manual Google Ads bidding strategy is best used when you are a Google Ads professional, with the required time to work and monitor, moreover, bidding a reasonable number of keywords (like 15 keywords not 40 ones).

2. Enhanced CPC:

Enhanced CPC or ECPC is smart bidding setting you can use for the manual CPC bidding strategy, by which Google can increase or decrease your bids on a keyword for each auction, moreover, you can set this adjustment to optimize for conversions or conversions value.

However, you should keep an eye on the CTR and the CVR to ensure you are still within budget.

When to use: this smart bidding is best used when you like manual bidding strategy, but still, you want to take benefit of smart bidding.

3. Maximize Conversions:

This Google Ads bidding strategy maximizes conversions and helps you to achieve the best number of conversions within your Google Ads campaign budget, in which Google will automatically adjust your bids according to the goals of your strategy.

However, remember to set your daily budget otherwise all your campaign budget can be spent in one day.

When to use: when you have a big budget and want to increase leads and conversions, this is your best Google Ads bidding strategy.

4. Maximize Clicks:

In this Google Ads smart bidding strategy, Google Ads will help you to maximize clicks by spending your Google Ads campaign budget on gaining the most possible clicks, this is helpful to increase your website visitors and boost your business branding.

However, the advertiser should set a CPC limit to control the budget.

When to use: when you have a strong conversion performance, yet you need more clicks through to your website.

5. Maximize Conversions Value:

Since it is not always about the conversion number, this Google Ads bidding strategy works to bring in valuable conversions that will take action, by gathering data about location, time, demographic, and devices.

When to use: when you are looking for quality conversions, not quantity.

6. Target CPA (tCPA):

With Google changes, this bidding strategy is now part of Google Maximize Conversions bidding strategy, however, with this now you can set bids minimums and maximums to cost-per-action that is adjustable by Google to generate the best conversions rate.

When to use: when you are looking to reach specific targets and increase revenue.

7. Target ROAS (tROAS):

This stands for Target Return On Ads Spend bidding strategy, which gives you the best conversion value against your set ROAS to help your Google Ads campaign reach the goal ROI for your spend.

When to use: when you are looking for the highest conversions value, while aiming for the highest conversions number.

8. Target Impressions Share:

With this kind of new bidding strategy, the advertiser set a goal to target the required impressions share percentage for the targeted keyword, with three different on-page placement possibilities (Absolute top of the page, Top of the page, Anywhere on the page) to choose from, moreover, maximize CPC limit to set.

When to use: when you want to increase your brand awareness and reach as many people as possible.

9. Cost Per View (CPV):

A Google Ads bidding strategy that is only available for videos ads, with this strategy you can pay per view or interaction, once someone watches more than 30 seconds of your videos, or the entire video (if it was less than 30 seconds), thus, you do not have to pay unless your video is watched.

Moreover, this also allows you to bid up and shows your videos next to popular YouTube videos.

When to use: for a perfect YouTube brand awareness campaign when you know that is suitable based on your known consumer behavior.

10. Cost Per Thousand Viewable Impressions (vCPM):

In this Google Ads bidding strategy, also known as viewable CPM bidding google ads, you only have to pay when your ad is seen clearly, moreover, this strategy cost is set per 1000 viewable impressions, and a display-only bid strategy.

Note that Google considers an ad viewable when 50% of your ad is shown on-screen.

When to use: this is a great strategy when looking to increase brand exposure with a larger group.

 

How to Change the Bid Strategy in Google Ads?

So, after reading all about these types of Google Ads bidding strategies, you may start thinking of changing your bidding strategy to a more suitable option.

Thus, we are going to present to you the effective steps, from the Google Ads center itself, to make this process an easy one:

1. Sign in to your Google Ads account.
2. In the page menu on the left, click Campaigns.
3. Select the campaign you want to edit.
4. Click Settings in the page menu for this campaign.
5. Open Bidding and then click Change bid strategy.
6. Select your new bid strategy from the drop-down menu.
7. Click Save.

And as simple as that you are done!

 

How to Choose the Best Google Ads Bidding Strategy?

Choosing the best Google Ads bidding strategies depends on your digital marketing strategy, goals, and budget, so consider these factors when planning your work:

• Full manual control, then Manual CPC is the best option, and Enhanced CPC is a good choice if you want Google to automatically adjust your bids based on the likelihood of conversion.
• Get as many conversions within your budget then Maximize Conversions and Target CPA are the way to go.
• Maximize your ROI, then Target ROAS will allow you to set a specific goal and let Google adjust your bids based on that goal.

So, as you noticed your goals are your best technique to choose your bidding strategy, however, it is important to test different bidding strategies and analyze their performance to determine which one works best for your strategy needs.

Moreover, collaborating with Google Ads bidding professionals will help you to choose the best and gain the most effective results as well.

 

One last word, before the Types of Google Ads Bidding Strategies Infographic,

With all those different Google Ads bidding strategies, you should not feel overwhelmed when trying to choose one, because simply automated bidding can be set separately to each Ad group, campaign, or portfolio level.

So, choose the best for your Google Ads campaign’s goals, and contact us whenever you need professional campaigns done.

Download Google Ads Bidding Strategies infographic