The challenge
Dozan didn’t need an SEO recovery. It needed an SEO foundation: there was no website, no domain history and no search visibility when the project started.
The challenge was to build search visibility from scratch in a visually driven, low-search-volume niche, while competing with established local players in interior finishing, renovation, exhibitions and advertising fabrication.
Goal: Turn a brand-new website into a steady source of enquiries from organic search, with no paid media.
What we did
SEO foundation
Core Web Vitals, a clean site architecture and JSON-LD structured data from day one.
Search intent
Four service pillars, each with its own intent-mapped landing page.
Arabic-first experience
Mobile-first pages, optimised for right-to-left reading.
Measurement
WhatsApp, phone, form and email actions tracked, so every result is visible.
The results
8,110
organic clicks, from a starting point of zero (337K impressions, 178 referring domains)
188 WhatsApp clicks (↑ 82.5%) and 44 phone clicks (↑ 120%), with zero paid media behind either channel.
Supporting data
