The challenge
Hard System installs elevators, escalators and panoramic lift systems. Before the project it had no digital presence at all: no website, no domain history and no search visibility, in a specialised, low-search-volume niche.
It also had two audiences: Arabic-speaking local customers and English-speaking enquiries. Both had to be served from one coherent domain, without diluting either experience.
Goal: Reach page 1 in Arabic and English for the services buyers search for, from a single website.
What we did
One bilingual domain
Arabic and English pages for each service on one coherent website.
Keyword research in both languages
The searches each audience uses, mapped to the right page.
Service pages built to rank
Clear titles, structure and content for every elevator and escalator service.
Tracking that proves action
WhatsApp, phone and file-download events measured in GA4.
The results
+59%
organic search sessions in one month (126 → 200), with total sessions up 65%
#1 for “escalator installation service in Syria” and “elevator safety regulations in Syria”, plus #1 and #2 for Arabic searches. 14 WhatsApp clicks, 4 phone clicks and 5 downloads, with zero paid spend.
Rankings and traffic
