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As we all know digital marketing is an important player in marketing strategy nowadays, and could be the only player if you are running a startup business.
However, running a digital marketing strategy without keeping an eye on your key performance indicators for the Arabian Gulf market, will make your work kind of random and ineffective.
Moreover, you will not be able to update and adjust your digital marketing strategy without these KPIs marketing numbers that show you what you are doing, furthermore, what is working effectively and what is not.
Today, we are going to talk about key performance indicators for the Arabian Gulf market, how to track them, tools to help you, and popular channels to use in the GCC area, with secret steps to improve your digital marketing KPIs.
Definition of Digital Marketing KPIs:
Key performance indicators for the Arabian Gulf market are measures that help companies track their online digital marketing campaigns’ performance within the GCC area.
These numbers are indicators that give you clear insights about how you are doing, what you should adjust, and when you should update.
All these key performance indicators for the Arabian Gulf market data give you guidance and insights to know what is the best approach you need to follow to achieve your current and future goals, empower your business, and increase your revenue.
And keep in mind that ignoring digital marketing metrics and key performance indicators is a big mistake in digital marketing strategy, that will hold back your business growth.
The KPIs You Should Measure in Digital Marketing:
Whether you are running key performance indicators for the Arabian Gulf market or any other market, you should follow and take care of KPIs measuring continuously.
However, these are the most important KPIs that you should track in the GCC area:
· Website Traffic:
Measure the number of website visitors, unique visitors, page views, and average session duration to track the overall performance of your website and help you solve your weak points.
· Conversion Rate:
Track the percentage of website visitors who complete a desired action, such as filling out a form or making a purchase.
· Cost per Acquisition (CPA):
Measure the cost of acquiring a new customer, including all marketing and advertising expenses on different channels.
· Return on Investment (ROI):
Calculate the revenue generated from a marketing campaign or channel compared to the cost of that campaign or channel, to help you know whether this work is cost-effective or not.
· Click-Through Rate (CTR):
Measure the percentage of clicks generated by a Facebook ad, Google ad, or email campaign to reach the landing page you desire.
· Bounce Rate:
Track the percentage of website visitors who leave immediately after landing on a page without taking any action.
· Social Media Engagement:
Measure the number of likes, shares, comments, and overall engagement on social media posts, this will help you to know which platform is favorable to your audience, moreover, choose the best social media platforms for your audience and business type.
· Email Open and Click Rates:
Track the percentage of email recipients who open and click on links within an email campaign.
· Search Engine Ranking:
Check the position of your website in search engine results pages (SERPs) for relevant long-tail and short-tail keywords.
· Customer Lifetime Value:
Calculate the total revenue generated by one customer over the time of his/her relationship with your company.
How to Track Your Digital Marketing Key Performance Indicators?
After knowing the key performance indicators for the Arabian Gulf market that you should follow, now, it is time to know how to track these digital marketing KPIs.
Following these steps, in the same order, will make your tracking process more effective and rewarding.
· Decide What You Need to Measure:
Before starting you must know which KPIs you need to measure to start the process on the right track.
· Collect Data:
After deciding, you should start collecting data that are related to the KPI you need to measure, and that must start from the right channel, whether you are going to measure social media, website, email, or Google ads campaign effectiveness.
· Analyze Data:
Analyzing the real data is the step that will make your previous work effective, moreover, will give you real insights into your situation.
· Set a Working Plan:
Based on the collected data analysis, and your consumer behavior, you can start building an action plan that works based on your KPIs and aims to empower your overall strategy.
Tools to Measure Key Performance Indicators in the GCC Area:
As you would know key performance indicators for the Arabian Gulf market are not one or two pages of data to analyze, but more like big data that must be analyzed to get useful information out of them.
And to do so in 2023 you can benefit from these amazing tools, that will not only make your work easier but also more efficient.
· Google Analytics:
A free web analytics service, that provides website owners with insights into their website activity and user behavior.
It tracks website traffic, analyzes site content, and provides data-driven insights to help businesses optimize their digital presence.
· Google Search Console:
This tool helps website owners monitor website performance and identify any issues that may affect search engine rankings.
With data on keywords, search queries, backlinks, and information on how Google crawls and indexes different web pages.
· Hootsuite:
This social media management tool allows businesses to schedule and publish content across multiple social media platforms, monitor social conversations and engagement, social media ads, and track social media analytics.
Moreover, it helps businesses to optimize their social media presence and engage with their audience.
· SEO Tools:
These various tools help businesses optimize their website according to search engine requirements, thus, improving their online visibility, increasing organic traffic, and ultimately driving more conversions.
They include keyword research tools, on-page optimization tools, backlink analysis tools, and competitor analysis tools.
Popular Digital Marketing Channels in the Arabian Gulf Market:
If your digital marketing plans are targeting the GCC market, then you must consider studying and analyzing these digital marketing channels as a basic part of your key performance indicators study.
· Social Media (Instagram, Twitter, LinkedIn):
Yes, social media platforms are popular all over the world, however, the popularity of each platform differs from one country to another.
And when talking about the GCC countries then you must focus on Instagram, Twitter, and LinkedIn as the most popular social media channels, that your audiences despite their demographic indicators will be existing and active on.
· E-commerce:
E-commerce websites are popular in GCC countries, especially in Saudi Arabia and the UAE being.
We can say that this popularity is related to many factors, like high internet penetration, increasing smartphone usage, and a young population, moreover, during the COVID-19 pandemic many people switched to e-commerce due to physical restrictions, and ended-up to adopt this online shopping afterward.
· Google Ads:
Building an effective Google Ads campaign with the right type of Google Ads bidding strategy will boost your key performance indicators for the Arabian Gulf market amazingly.
· Influencers Marketing:
Influencer marketing has become a popular marketing strategy in the GCC countries due to the region’s high social media penetration rate, thus, many brands are using influencer marketing to reach their target audience in the region.
6 Steps to Improve Your Key Performance Indicators in the Arabian Gulf Market:
Overall, the customer service KPIs in the Arabian Gulf market are very important for digital marketing strategies, however, building a positive customer experience across all touchpoints will give you great brand exposure.
And these are the most important steps to monitor to improve your key performance indicators for the Arabian Gulf market:
1. Response Time:
Customers expect quick responses to their queries, especially in the fast era we are living in, so response time is a crucial KPI to consider.
Keep in your mind that a response time of less than 24 hours is ideal, and will encourage people to contact you more.
2. Satisfaction Rate:
Improving your customer satisfaction rate is another important KPI to track, it can be measured through customer surveys or feedback forms.
The higher the satisfaction rate, the better the customer experience, more revenue, and word-of-mouth marketing you will get.
3. Net Promoter Score (NPS):
NPS is a score that measures customer loyalty and the likelihood of recommending a brand to others, as more recommendations means more leads.
It is calculated based on a simple survey question “How likely are you to recommend our product/service to a friend or colleague?” The score ranges from 1 to 100 (An NPS above 50 is considered excellent).
4. Social Media Engagement:
Social media is a crucial platform for customer service and engagement, thus, measuring social media engagement can help scale the effectiveness of your digital marketing efforts.
This engagement will actually help you to be more popular and reach new audiences on the Instagram Explore page and others, moreover, boost your brand awareness and exposure.
5. Call Wait Time:
This is still important, whether you are running a digital or traditional marketing campaign, thus, your business must provide phone support.
The call wait time is a crucial key performance indicator for the Arabian Gulf to monitor, as customers do not like to wait on hold for long periods, therefore, you need to aim for a call wait time of less than 2 minutes.
6. Resolution Rate:
The resolution rate measures the percentage of customer issues that are resolved satisfactorily, this KPI for the Arabian Gulf is important because customers expect their issues to be resolved quickly and efficiently.
To sum up,
Key performance indicators for the Arabian Gulf are the hidden numbers that help you figure out the effectiveness of your marketing strategy, and what you should do next to improve your clients’ relations and business growth.
Boost your brand awareness and exposure with the right study of key performance indicators for the Arabian Gulf, and start growing your business effectively by contacting ãrtiMedia Pro immediately.