If you are searching about the importance of social media as a photographer, then you are on the right blog post to learn all that you need from our PROS.
Social Media Marketing (SMM) is your way to promote a website, brand, or business and increase exposure and awareness by interacting with customers through the channels of social media.
Moreover, with a higher number of users each day on social network sites and platforms, photography businesses need to use social media marketing strategies to promote their work.
This blog will provide you with proved and updated information about all that you need to know as a photographer, including social media marketing for photographers, social media content for photographers, and which social media is the best for photographers.
So, put your camera aside and give us a little bit of your time to show you the amazing connection between photography and social media, furthermore, how important it is to be on social media.
Why Be a Social Media Photographer?
The greatest thing about being a photographer is that you can easily work worldwide since you have all your equipment with you, but this would be hard to happen if the world did not hear about you.
And here is where social media marketing for photographers will take action and introduce you and your photography business to the world, moreover, you may end up having worldwide fans too.
Knowing that social media as a photographer is important will get you to start building your business accounts immediately, especially after knowing these amazing benefits of using social media:
- Boost your brand awareness, exposure, social acceptance, and people’s familiarity with your work.
- Social media is a way to communicate with your targeted audience all over the world, and with the right strategy, the world could be your market.
- Increase your revenue, as people will know you better, hence they will think of you when they need a photographer.
- Choosing the best social media platform and using it to interact with your customers will help you build personal relationships with them and gain loyal customers.
So, the sure thing that we know is that your customers are using social media, and there is no reason for you to not engage in social media, too! It is easy to get started, moreover, this can have an enormous financial impact on your business.
Social Media Statics:
Still thinking to engage on social media or not? So, let us talk numbers to build a bolder case for you, according to a statistic on October 2022 there are 4.74 billion users on different social media platforms.
However, the numbers of active users (in millions) on famous social media platforms are:
- Facebook: 2,934
- YouTube: 2,562
- WhatsApp: 2,000
- Facebook Messenger: 976
- Instagram: 1,478
- TikTok: 1,000
- Twitter: 544
10 Tips to Become a Famous Social Media Photographer:
We collected the best 10 tips for you to become an excellent social media photographer and win your digital marketing funnel.
1. Consistency:
Social media marketing for photographers, is not just about being on social media as a photographer, it is also about creating a clear visual identity, by focusing on strengthening your identity and graphic work, in order to create your own touch in the social media world.
2. Emotions:
Inspire your fans with certain emotions you would like to transfer through your photography business, by using photography and social media to deliver your ideas, and always remember a picture could say 1000 words, so, make yourself visible to the world.
3. Content:
Boost your photography and social media by posting the right social media content for photographers, so that when you put all content next to each other it will make sense or even a story.
Thus, complete inspiration with a photograph or a clear description fully creates a state of mind, even though we all agree that a photo is as powerful as words, but it does not mean that words cannot help an image to achieve even more.
4. Clear Identity
Just like we mentioned above, help your audience to know what to expect from you, moreover, with the right engagement on social media and a creative social media strategy your audience will know your work without even seeing your logo or name on it, just from your clear identity.
5. Target the Perfect Audience:
With the description and themes you publish, you can head out to a specific audience, for example, by publishing technical information about the shot, you will be targeting fans of photography who will be impressed by the difficult techniques applied to take the photo.
6. Be Visible:
Help your small business marketing strategy and your page or account to be more visible to your audience, by adding tags, mentions, and links to your interest and activities related to your photography business, or your personal interests.
7. Stay Authentic:
Do not get yourself busy posting perfect shots only, instead of original artwork, moreover, show your working process too, benefit from your audience’s opinions about your work to create a greater engagement on social media platforms, and develop it too.
8. Community Engagement:
Do not wait for people to interact with your posts, push them to do so, by asking for your community’s opinions, and responding to their inquiries, show openness toward your audience, and being a friend to them.
This will help you know more about your consumer behavior and requirement to build your marketing strategy based on that.
9. Create Curiosity:
Do you know what happens when you start being open about your beliefs, stories, current fears, and thoughts? Here is where walls drop, and humanity rises, here is when others become curious about you, hence following you more.
Besides setting your identity and being all about photography and social media, try to stay true and consistent too, people love knowing other people.
10.Sharing Knowledge:
Share your experience, knowledge, tips, and tricks, by using videos and reels to talk about your experience and inspirations or sharing blogs from your website.
Moreover, interacting with your audiences via stories is more than popular today, end even encouraged by different social media platform algorithms.
The 8 Social Platforms for Marketing Photography:
1. Instagram:
Instagram is the most popular platform for photographers. Why? Because it is highly visual and puts the main focus on photos!
Moreover, it is easy for potential audiences to engage with your photography on Instagram.
2. Behance:
Behance is a social network owned by Adobe, which was created especially for creatives like designers and photographers.
The main benefit of using Behance involves increasing exposure, as you can link back to your website from your profile and your posts.
3. 500px:
Unlike Behance, 500px is dedicated only to the photography business, where others can view your pictures, and put likes and comments on your work which will increase your photos rate and your brand exposure.
4. Pinterest:
Just like Instagram, Pinterest is highly visual and also very popular for being the world catalog of ideas.
Each photo/pin you upload can be linked to a specific URL that other users can click through to your site, leading to an increase in your website traffic.
5. Facebook:
As a photographer, you can use Facebook in four ways:
1- Through your personal profile, you can post your work and photos, and even links to your own website or blog from your personal profile.
2- You can create a Facebook page for your photography business, this allows your fans to like or follow your business.
3- Be active in Facebook groups, as there are groups for all sorts of purposes, including photography, as most of the people there will be photographers as well.
4- using Facebook Ads is an important way to connect with your audience, because this campaign will deliver your work to the right audience.
6. YouTube:
The famous videos platform will be your platform to share videos, the video editing process, and behind the scenes videos which are considered more popular in the last couple of years.
As these videos will humanize your work and bring you closer to your audience.
7. TikTok:
TikTok is considered a powerful growing visual platform, especially if you are targeting a young audience, more and more people are using this platform for creating visual content, thus, use this trendy platform for your social media as a photographer.
8. Flickr:
A social community where you can share videos and photos, moreover, interact with others’ work, this is a free and powerful community for professional and junior photographers
6 Tips for How to promote photography business on social media
1- Start With a Plan:
A good photography and social media engagement plan can help you gain the most from social media marketing, we advise you to work on quality and uniqueness, rather than quality.
Do not have time for that? Many agencies can offer you services to help you set a professional marketing strategy, always ask for help from experts to get the best results!
2-Set Social Media Goals and Objectives by Answering Simple Questions:
Where are you now in your professional journey?
Why do you need social media marketing?
Which platform do you need?
Answer all these questions to set clear goals and objectives for your photography and social media plan.
3-Get Inspired:
Many photographers benefited from social media already, get inspired by them, see their approaches and follow their steps as a beginning.
4- Create a Social Media Marketing Calendar:
It is extremely important to create a calendar for social media marketing, because it is s not a simple personal profile where you can post anytime, a schedule posting will help your reach your audience better.
5- Research Your competition:
Not only in social media marketing, researching the competitors is an important process so you can take advantage of the flaws in their accounts.
6- Connect with Other Entrepreneurs and Influencers in Your Domain:
As we mentioned above, many platforms offer the opportunity to connect with other photographers, including amateurs and professionals.
Important Details for Awesome Photography Marketing:
Working on your social media marketing is as important as working on your website SEO to better ranking, moreover, photography and social media are getting more and more competitive, so if you want to keep up, start following these tips:
1. Add Hashtags:
Hashtags create visibility, help you stand out on social media as a photographer, and reach your audience by using relevant hashtags that your audience is following. Hashtags do not only connect you with your followers but your followers with each other as well.
2. Use Location Tags:
Geolocation tags allow social networks to connect and coordinate users with local people or events that match their interests.
3. Create Stories:
Stories are becoming more and more important on different social media platforms, as it is an opportunity to show the personality and unique aspects of your work, moreover, they can be very engaging which is an important aspect of social media marketing.
4. Mention Followers in Your Posts and Stories
Make them feel like they are part of your work, mentioning followers will increase the number of reaches for your posts, and encourage them more and more to engage.
5. Focus on Quality Over Quantity:
No need to talk much on this one, but if you do focus on quality, you will gain your audience’s trust and gain more followers on the go.
Moreover, it is not a basic condition to be on all social media as a photographer, choose the best ones for you and your audience, and build an effective existence to ensure becoming a famous photographer over social media.
6. Tag Others:
When collaborating with others in your work share that on social media, as actually tagging others will boost your social approval when your audience sees that other professionals are trusting and collaborating with you.
On the other hand, this will help you reach these professionals’ followers who could be your followers eventually.
7. Track and Refine Your Performance
Tracking your accounts’ analytics allows you to evaluate the success of each of your post types and help you determine which are the most effective in driving leads, in this way you can monitor and evaluate your performance to meet your audience’s needs.
To conclude,
Yes! Social media as a photographer is a very important tool for marketing your photography business, and social media will for sure make a great impact on your photography business marketing.
If you are a professional photographer who seeks to reach more clients, or an amateur photographer who wants to showcase his/her work, photography and social media are a great combination in our days.
Did we build the strongest case for you or yet!? We know this could be overwhelming with all your photography work and photo sessions, thus do not be worried and count on us to make you even more famous on different social media platforms.