Being in the hotel business means you know how much it is important to be known among people, and basically that is what SEO for hotels does for your hotel’s website.
As the hotel SEO highlight your website and make it visible on the Google hotel search engine for your clients and people searching for hotels, in other words, the right hotel SEO strategy and practice will make you reliable and reachable for people as they will find you immediately and feel they can contact you easily.
Our pros are happy to provide you with important information about SEO for hotels, why it is important for your hotel and revenue, the basic practices you need, and a piece of our secret tip.
What is SEO for Hotels?
SEO for hotels in general is the search engine optimization work done to help the different search engines to see and index your website, thus making it visible for people browsing and searching over the internet.
Hotel SEO strategy is a long going process that must be done according to Google rules and white hate techniques, moreover, be updated regularly due to search engine algorithms updates to reach lasting and trustworthy results, however, this process will take about 3-6 months to show results, yet they will be totally worth it.
Why SEO is important for hotels?
Simply, you develop a hotel website to make your hotel visible online, and boost your booking, so, know what SEO does for your hotel’s website to know why it is important:
· Rank high on Google:
If you are searching for how to have a website that ranks high on Google? Then your answer is an SEO strategy that takes into consideration all the required details to help search engines index your website, and place you high on the SERPs.
· Increase Your Revenue:
Some hotel websites may place ads on their website for brands they deal with as an interplay action to empower each other websites’ traffic.
Also, ranking high will lead to more organic traffic, hence more people thinking about your hotel when visiting your area, more booking, and eventually more revenue.
· Stronger Brand Exposure:
Which is something we all want, do not we? As search engines are today’s newspapers for hotels, and other businesses as well, to display their work, activities, and offers.
More than that, brand awareness and exposure is the ultimate goal of any digital marketing strategy which is achieved by the visibility your website gain from SEO ranking results.
The 4 Basic Practices to Do Effective SEO for Hotels:
Although there are too many SEO tips for hotels to take into consideration when building your SEO strategy, yet, we can divide this SEO for hotels strategy into 4 big practices each of which contains different steps to create the perfect hotel SEO strategy:
1. On-site SEO:
· Categorize the Keywords for Hotels:
Identifying the hotel SEO keywords by the targeted market studies will make your SEO for Hotels work more effective, as doing so will mean that your targeted audience will find you when they search these keywords.
However, choosing these keywords must be done by the SEO specialist to decide whether to target primary, secondary, or long-tail keywords, which is a big decision, particularly for small business marketing strategy.
· Copywriting for Hotels:
Adding a blog section to your website is amazing, especially if you talked about hotels, travel, and tourism different types in general, not only about your hotel, as this will make your website blog a destination for news for people who are interested in tourism.
All that traffic will lead to more brand awareness, booking, and revenue, however, to do effective copywriting for hotels you need to choose the right topics that interest your targeted audience to talk about, moreover, optimize them for SEO.
· Powerful Title Tags:
Keep in mind that title tags are what appear on SERPs, so it is an SEO for hotels technique for Google to know what you are talking about, although you should add the focus targeted keyword to this title.
Thus, the title tags must be interesting and eye-catching based on the searchers’ intent, so they actually click in, read what are you listing, and know about the available services at your hotel.
· Convenient Meta Descriptions:
The second point you should consider, as searchers will see these lines under your page title tags on the SERPs, moreover, reading these lines will convince them to click, thus, write the meta description no more than 140 characters to be fully displayed on the result pages.
On the other hand, these lines give you the chance to add extra keywords without stuffing your title tags to rank better and empower your SEO for hotels strategy.
· Trustworthy URLs:
Did you ever notice a weird URL and did not click in just because of that? We are all worried about our security, thus having a professional trustworthy-looking URL will help you gain results from your SEO efforts.
That is why you will immediately notice a professional hotel SEO agency that guarantees perfect and clear URLs with the right keywords listed.
· SEO-friendly Image Alt Text:
To talk your website visitor through a great digital marketing funnel then you need images that show what you are talking about, thus, you must add images with good quality on all your hotel website pages.
But doing so without adding an alt text with the correct keywords to describe the images will make them useless from the SEO for hotels perspective, so do a full job to empower your hotel SEO.
· Build Internal Links:
The internal links are links between different pages on your website that help the search engine crawlers to read the newly added pages, moreover, help people browse your website easier.
For example, this will be effective mostly when you have a blog and publish content about a general hotel service listing all that is important to gain great hotel residents then linking to your service as a way to show readers that you know what is needed and do it.
· Heading Hierarchy Structure:
There are two reasons why you need to do so, first for the search engines’ labelling heading with H1, H2, H3 and so on will make your content clearer for the crawler and bots which means your page will be counted as a positive addition to your SEO for hotels work.
On the other hand, for readers, as heat maps show that all readers scan-read first then read, moreover, a well-structured piece of content is more read than others which will lower your bounce rate and hence empower your SEO results.
· Valuable External Links:
The other type of link that is added to your website’s pages, as this hyperlink will direct your visitors to other pages with different domains than yours.
These external links must be from a reliable and good website that has good authority, with convenient text that is related to the other page title.
However, our pros advise you to not over-add external links to each piece of content, and try to add it at the end of the page to ensure visitors will spend the longest possible time on your website’s pages.
2. Technical SEO
· Accurate Sitemap and Page Indexing:
Regularly your website has two types of sitemaps, one for visitors to read and browse, and another one as an XML sitemap that is indicated only for search engines to read, crawl, and index your website content.
This sitemap will include different types to index different website content such as news, videos, and images.
· SSL Certificate and Security Configuration
SEO for hotels must count on its security level not only to look reliable for search engines, but also visitors, especially, if you are offering an online payment method with online booking.
Think of it this way, if you are visiting a website and Google tells you that this is an unsecured website, will you go through and do a payment on it?
However, this is an easy move as long as your hosting company/webmaster installs a respectable SSL certificate that Google accept and trusts to show you as a safe and secure website.
· Fast Website’s Loading Speed:
People now a day do not have the passion to wait for something due to the fast modern lifestyle, and the fact that there are a lot of other options they can see, thus, making your hotel website pages load fast will make visitors actually stay and check what you are offering.
SEO for hotels specialists take care of this part with many moves like minimizing the image size without affecting their quality, furthermore, the domain itself also affects the website loading speed.
3. Off-page SEO
· Effective Backlinks:
This will make your website noticed by Google as it is one of the greatest ranking signs for search engines, especially when you avoid ineffective backlinking methods then search engines will see your website as a trusted one, especially if we are talking about other websites with a strong authority rate.
· Popular Social Media Signals:
Although, Google say that social media signals are not that powerful for your hotel SEO ranking, yet developing an effective social media strategy on the right social media platforms for your business is a good decision.
As with the right strategy, you can get signals through tweets, posts, and mentions which help you to get organic traffic through other channels than using search result pages.
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4. Personalize Your Local SEO for Hotels:
This is a key factor particularly in SEO for hotel practices, as people searching per location or city will find you with great and full contact information that will encourage them to contact you immediately.
If you did not optimize your local SEO for hotels yet, you can do that simply and effectively with the help of Google My Business to add your name, address, number, and website.
Moreover, people will be able to rate your service and we all know that good feedback is the digital marketing copy of traditional marketing world-of-mouth marketing strategy, furthermore, with positive reviews, new clients will have the required push to take the step and try your hotel when being in the area.
The SEO for Hotels Pro Advice:
We can say that our biggest SEO tip for hotels is to keep the SEO strategy going, and not stop it when reaching the set goals just to save some money and cut costs.
More than that, building the greatest SEO for hotel strategy without measuring your results and whether it is an effective strategy, or even applying different SEO for hotels approaches without observing will cause more effort than effective results.
As Hotel website SEO needs consistent measuring to know the effective SEO strategy for your hotel’s website and to grow your online existence effectively.
Last but not least,
SEO for hotels is a must for any functioning hotel website to make your web development work worth its efforts, thus you need the best SEO company for hotels.
Always remember that we are here and ready to help you rank first on Google and different search engines