Each time of the year has its own specifics and specialty, and being active on different social media and digital marketing platforms will mean for sure being part of any occasion in your society to deliver your brand message, increase brand awareness, and enjoy good exposure.
Ramadan is the month of worship and family, and despite the difference from one culture to another, yet, in Ramadan, there is one set of habits that float among fasting people around the world.
That is why you need to take care of these details and include it effectively in your marketing strategy to end up with a strong Ramadan digital marketing campaign, that achieves the goals you aim for.
Continue reading this blog with us to know all that you need about a successful Ramadan marketing campaign.
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Why Ramadan Marketing Strategy Is Important?
Actually, this is not only about Ramadan, but about any other occasion, and as a marketer or even a business owner, you should know the importance of being active on your targeted market’s big days.
More than that, many studies have shown that people tend to buy more before and during Ramadan, and that does not only apply to the food business but to various business categories, so, you need to make sure to place your business correctly on the Ramadan map with the right tone and language for fasting people.
Thus, this is important simply because it boosts your public image as part of the society you are targeting, improves your reach to your targeted market, furthermore, makes your brand’s social media profiles strong.
7 Ramadan Social Media Campaing Ideas:
Now, we will talk about the most dominating part of Ramadan campaign ideas, the social media marketing strategy, whether, we are talking about Instagram, LinkedIn, or Facebook marketing campaign:
- Know Your Targeted Audience.
- Adapt to Ramadan Time.
- Change Into Ramadan Theme.
- Follow Ramadan Trend.
- Activate Ramadan Mode for Content.
- Do Offers and Discounts.
- Engage Your Followers with Positive Content.
1. Know Your Targeted Audience:
Whether you are a business owner doing this by yourself, or outsourcing digital marketing to professionals, you need to know your brand’s targeted audience, how they act, and what are their Ramadan behaviors.
To keep your relationship with them stable during the fasting month, and even target new clients when approaching them in the right way during Ramadan.
So, basically, those are still your audiences with what they like, dislike, demographic, and language, however, they have slight differences in habits and daily routine due to fasting in Ramadan.
On the other hand, there are 4 main types of Ramadan audiences for you to consider:
- Screen Lovers:
The audiences who need a screen to be entertained, whether with live streaming, video games, or quizzes, you can consider gamification marketing to reach these screen lovers during Ramadan time.
- Foodies:
The ones with the fastest call to action during fasting hours, and always looking for recipes, supplies, and groceries to make delicious food for their family and friends gathering times in Ramadan.
- Ramadan DIYers:
Many people have extra free hours during fasting time and aim to upgrade their houses with simple DIY projects, so consider adding tutorials and posts about DIY projects and experiences that include your products to help them spend quality time and interest them in buying your products.
- Healthy Fasters:
The group of people trying to stay healthy and fit despite the change of eating habits in Ramadan, so, if you have sports equipment or a healthy food business, those must be really important in your Ramadan marketing strategies and are most likely to take the action and buy.
2. Adapt to Ramadan Time:
When setting your Ramadan social media campaign ideas, it is essential to consider the perfect time to post for your audience, because let us face it if you have the greatest content among your competitors yet you are posting it at the wrong time, then no one will see it and interact with it, so, know when your audiences are active online and scrolling.
On the other hand, during Ramadan, you need to adapt to your audience’s new timeline by considering Iftar and Suhr meals time, especially, after 2021 Facebook numbers that show more people active at 3 a.m. on the platform than the rest of the day.
So, do your research, know when your targeted audiences are active on different social media platforms, and act based on that.
3. Change Into Ramadan Theme:
This is bigger than just your social media marketing strategy, it also includes your website’s design theme, and Google Ads campaign theme.
However, this does not mean you need to rebrand your visual identity, you simply need to add Ramadan items and symbols to your brand visual identity during the holy month.
Adding these moves to your posts during Ramadan, and any other interesting time of the year to your targeted market, will not only help you to make your social media pages stronger and updated all the time, but also will send the people caring vibes to clarify that you are one of them.
4. Follow Ramadan Trend:
Although Ramadan is the month of worship and family, yet still some traditions become trendy in this month and you need to know them according to your targeted audiences’ traditions, moreover, benefit from them according to your business category.
On the other hand, many shows and series are streamed for the first time during Ramadan to entertain fasting people, and with that, there are definitely new trends to follow and benefit from to reach new customers and push them to interact with your brand’s content.
So, just work on using suitable hashtags in the right way to follow a trend and reach out to online audiences.
5. Activate Ramadan Mode for Content:
Ramadan is a spiritual and emotional month with a lot of family and friends gathering, so it would be effective to use cozier content to reach your followers and interact with them whether with digital or traditional marketing.
More than that, it is always a good idea to share tips on how to spend time during fasting hours, how to work more effectively, and what to do in your family time, furthermore, those tips should include part of your products and services to turn your followers into buying customers.
This will actually help followers to see your products and services as something they will use in their real life, moreover, will help them to make fasting easier, which will boost your brand awareness greatly, and turn them into loyal customers.
6. Do Offers and Discounts:
People have a habit to buy more during Ramadan, particularly with the easiness of online shopping, moreover, adding a discount will make buying irresistible for them.
Especially, during the last week of the holy month when research has shown more engagement and buying from people, with a rise in actual conversion rates to buy gifts for family and friends, and benefit from available discounts.
Benefiting from this time in the right way with a professional Ramadan digital campaign will help your revenue to raise greatly, and even convert followers to permanent clients which is something we all like, do not we?
7. Engage Your Followers with Positive Content:
One of the basic Ramadan digital marketing strategies is positive content as people tend to be more spiritual and positive during Ramadan time, thus, be positive in your content, designs, and even your voice tone when contacting your customers.
This can be done by developing a Ramadan content strategy that focuses on Ramadan traditions, family times, friends’ gatherings, and all the good memories related to that holy month.
Moreover, you should highlight this positivity on your social media ads and campaigns to encourage your audience to engage your ads and finally take the action and buy, as Ramadan is a time when people tend to buy more, so use this opportunity.
Most Popular Ramadan Trends in 2024:
To make your Ramadan digital marketing strategy more effective there are trends that you should follow and embrace in your Ramadan strategy:
· Mobile Marketing:
2024 statics shows that people use mobile devices more than laptops nowadays, thus, optimizing your Facebook ads and Google ads to be mobile-friendly is a necessary, not a choice.
· Family Time:
Family time gets more and more important during Ramadan time, so build your strategy with this spirit to make your audience feel like you are one of them and get more attached to your brand.
· Food:
Although people fast during the Ramadan day, yet, they tend to eat more during the night, moreover, are most likely to try new things more, thus, even if you are not in the food industry yet attaching your work to some kind of Ramadan food will boost your brand exposure effectively.
· Fitness and Health:
Fitness and healthy food interest people more during Ramadan to avoid gaining weight due to the late eating time, thus, share pieces of advice with your audience to tell them how to improve their food habits during Ramadan.
· Reels and Short Videos Are the Superstars:
Actually, people spend more time browsing during Ramadan, moreover, reels and videos are the most popular recently, thus, join this Ramadan trend by posting more and more video-type content.
More than that, YouTube short videos are getting even more and more popular recently with a 2.5 more watching rate than other YouTube videos.
· Eid Gifts:
Based on consumer behavior, the Eid gifts trend is the ultimate trend of all years’ during Ramadan, especially since exchanging gifts is an old habit that never grows old.
Thus, work on your Ramadan marketing ideas to present your products as great gifts that are for sure others’ favorable choice to boost your social approval.
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5 Popular Ramadan Symbols Used in Advertising:
When designing and creating content for Ramadan it is important to include these items in your social media designs, website banners, and Google ads campaigns to make them look more relevant to Ramadan time, and help your work to catch people’s eyes faster.
Although there are many items to include, however, these are the most popular and effective during Ramadan, that are actually available in houses, which will make your audience more attached to your brand and to what it offers:
- The Crescent Moon.
- Dates.
- Ramadan Lamps (Lanterns).
- Arab Coffee Pots (or Tea Post if you are a Tea Person).
- Mosques.Â
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Creative Ramadan Marketing Campaigns:
Many worldwide famous brands work to reach their fasting clients in a creative way to show that they care, catch clients’ interest, and have great brand exposure.
· McDonald’s:
During Ramadan McDonald’s UAE launched a “No Product” campaign on billboards across Dubai and Sharjah without any burgers or fries on it, with a respect to the fasting people during Ramadan days.
People liked that McDonald’s cared and made an effort, thus, sales increased by 15% in the UAE during Ramadan.
· Ooredoo Ramadan Camping:
Although COVID-19 forced many people to fast and eat alone in their houses away from their families, yet Ooredoo won their hearts with a video campaign showing family members eating together with the help of modern technology.
So, you can meet with your family members, and have Iftar or Suhr together with today’s technology live services despite the country in which you are spending Ramadan.
· Eastern Mangrove Suits:
The luxury hotel in Abu Dhabi offered a personalized campaign with a free upgrade from a one-bedroom suite to a two-bedroom suite, to give families more happy moments together, which was a great Ramadan advertising, that touched people’s hearts.
This campaign raised the occupation by 6.5% during Ramadan and the whole year, simply because people appreciated the hotel’s gesture.
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In conclusion,
Building your Ramadan social media campaign ideas, or Ramadan advertising in general for your business should start from the habits of the holy month, so, always keep your marketing strategy related to the time.
And remember to do it right, and do it with ĂŁrtiMedia Pro.
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