Instagram is one of the most growing and important social media platforms in 2024, thus, as a business, you must work to exist on the Instagram Explore page and reach out to more followers.

As the Instagram Explorer page could be considered your effective way to reach new followers who are actually interested in what you are posting, as this will boost your brand awareness and exposure in a new market.

In this blog post, we are going to list full information about Instagram Explore page, how it works, factors that control your appearance on the explore page, why it is important to be on Instagram Explore page, and secret tips to be on it.

 

What Is Instagram Explore Page?

Instagram Explore page is all the public videos, reels, images, and even stories that are displayed when the Instagram user clicks on the magnifying glass icon.

Moreover, like fingerprints, no Instagram Explore page is like the other, as the Instagram Explore page is tailored based on each user’s likes, follows, and interactions on his/her main news feed.

On the other hand, even if an account posts something public and in your interest circle, yet, it must meet certain criteria and likes numbers to be listed on the Instagram Explore page.

 

How Does the Instagram Algorithm Work?

On the first hand, the Instagram algorithm evaluates and tracks IG users’ likes, follows, and interactions to create their unique IG explore page, and helps them actually to get more valuable information about things they are actually interested in and like.

On the other hand, the Instagram algorithm also tracks professional accounts to see if they are doing things right and deserve to be on Instagram Explore page, and you can check that on the Instagram account status feature to know if you are working right and what changes you need to do to be on IG explore page.

 

Factors That Control Your Existence on IG Explore Page:

After knowing “How does the Instagram Explore page algorithm work?” it is time to learn about the factors that control your existence on IG explore page or not:

• Sharing public content, as even if you do everything right, yet, your content is private you will never reach the Instagram Explore page.
• Content types, as sometimes a specific content type could be more popular than the others, thus, posting with it will help you to reach the explore page.
• Having a good engagement rate on the shared posts will help you reach Instagram users’ explore pages.

 

Why It Is Important to Reach Instagram Explore Page:

So, if you are wondering why to bother whether you show up on Instagram Explore page or not! Let us tell you that as a professional account being on IG explore page will give you so many great advantages, especially if we are talking about small business marketing.

· Better Brand Exposure:

Existence on Instagram Explore page will make your brand more visible, thus, this will mean more brand awareness and exposure.

· More Engagement Rate:

Being on Instagram Explore page means that more people will see your content, and if you shared the right interesting content more people will engage with your posts.

· Reach the Right Audience:

As we mentioned earlier, every IG explore page is unique based on everyone’s interests and interactions, thus, your content will be displayed for the right people, and by that, you may be gaining new important followers.

· Increase Revenue:

All that exposure, engagement, and new audience reaching will help you grow your business, thus, you will gain more profits.

 

14 Pro Tips to Help You Appear on Instagram Explore Page

Appearing on the Instagram Explore Page can catapult your brand into new realms of reach, engagement, and growth. But it doesn’t happen by luck—it’s a result of strategy, consistency, and content that connects. Whether you’re a brand, creator, or business, these 14 actionable tips will help you unlock that coveted space.

1. Create High-Quality Content That Speaks Emotion

Visuals are everything on Instagram. High-resolution, well-edited images and videos catch attention—but what truly resonates is emotion. Your content should make people feel, think, or act. Use sharp visuals, on-brand colors, and emotionally engaging concepts to capture attention and retain it.

Pro Tip: Content that sparks emotion is more likely to get shared, saved, and pushed by the algorithm.

2. Craft Engaging, Value-Packed Captions

Your caption is where visual meets verbal. Go beyond hashtags—tell a story, share insights, or ask questions. A powerful caption complements your visual and encourages users to spend more time on your post, which boosts visibility.

3. Know and Understand Your Audience

Dig deep into your audience insights: Who are they? When are they online? What kind of content do they engage with most? Understanding your audience helps you create tailored content that hits the mark every time.

Use Instagram Insights or third-party tools like Iconosquare to refine your content strategy.

4. Post at Optimal Times

Timing can be the difference between engagement and crickets. Use data to identify when your audience is most active and post during those windows. Early engagement signals the algorithm to promote your content further.

5. Use Reels Strategically

Reels are Instagram’s most favored content type. The algorithm heavily prioritizes short, engaging, vertical videos. Leverage trends, sounds, and transitions—but keep it authentic to your brand.

Bonus: Reels have their own dedicated section on the Explore Page.

6. Be Consistent, Not Just Active

It’s not about posting all the time—it’s about showing up consistently. Whether that’s 3 times a week or daily, a regular schedule tells the algorithm that you’re a reliable source of fresh content.

7. Use Hashtags Wisely and Sparingly

Hashtags are like keywords for social media. Use a mix of niche, branded, and trending hashtags (between 5–15) that directly relate to your post. Avoid banned or overly broad hashtags like #love or #fashion.

Pro Tip: Rotate your hashtag sets to avoid being flagged as spam.

8. Encourage and Spark Engagement

Ask questions, run polls, use CTA stickers in stories, and prompt users to tag friends or comment. The more meaningful interactions you get, the more favorably the algorithm views your content.

Example: “Tag someone who needs this!” or “What’s your go-to morning routine?”

9. Utilize Carousel Posts for Deeper Value

Carousels keep users swiping longer, increasing dwell time—a metric Instagram loves. Share step-by-step guides, before-and-after transformations, or storytelling in multiple slides.

10. Collaborate with Other Creators and Brands

Collabs are algorithm gold. Tagging, co-posting, or partnering with others expands your reach, diversifies your content, and introduces your profile to new audiences.

Use Instagram’s “Collab” post feature for maximum exposure.

11. Leverage the Power of Instagram Insights

Regularly check your analytics to understand what’s working. Track which content types are getting the most engagement and replicate that success. Let data guide your strategy, not assumptions.

12. Add Keywords in Captions and Profile

Instagram’s search function is now SEO-based. Make sure your profile bio, post captions, and highlights contain relevant keywords related to your niche.

Example: Instead of “Love this space,” write “Modern living room design with minimalist lighting.”

13. Experiment with Explore Ads

Running targeted ads for Explore placements can accelerate visibility. It’s ideal when launching a product or promoting viral content. Choose custom demographics to reach the most relevant users.

Ads placed in Explore can generate thousands of new impressions.

14. Engage Back—Build Real Conversations

When users comment, reply! When they share, thank them. Genuine engagement tells Instagram you’re building a real community—and community is what fuels the Explore Page.

To sum up,

As we saw in this blog, appearing on the Instagram Explore page is controlled by many factors that help you and your business grow.

Thus, you must consider all the previously listed information and work with them to push your account and gain new real followers.

Always remember that professional help is required to know and follow all the required algorithm updates, thus, contact us today and control the Instagram Explore page.