Influencer marketing is growing very fast in the Arabian Gulf market, in fact, it is becoming the largest influencers market after the USA influencers market.
Thus, we can say that influencer marketing in the Arabian Gulf is a great marketing technique for small and large companies in the Arabian Gulf, moreover, influencer marketing is also effective for companies trying to launch their business in the GCC area whether they are a startup or just new to the market.
In this blog post, we are going to talk about influencer marketing in the Arabian Gulf, how to find the right influencers for your brand, create a powerful marketing campaign, and list the amazing benefits of influencer marketing.
What Is Influencer Marketing in the Arabian Gulf?
Let us start with the concept of an influencer, as an influencer is someone popular on one or more social media platforms with followers who are attached to his/her life and personality, moreover, who trust him/her and consider his/her opinion.
However, when talking about influencer marketing in the Arabian Gulf, then we are talking about the act of collaborating with an influencer in your business marketing strategy to boost your brand awareness, sale, and revenue in the best way.
Thus, we can say that influencer marketing is a collaboration between a brand and a famous public figure on social media platforms, which is really effective for a startup branding strategy in the Arabian Gulf.
How To Find Influencers in The Arabian Gulf?
So, if you are planning to benefit from influencer marketing for businesses in the Arabian Gulf technique to empower your business, then it is time to read these powerful steps and gain some real insights.
· Based on Your Business Type:
Before contacting an influencer, you should do a deep market search based on your industry to know who you can contact and gain real results.
As you should deal with an influencer who has an impact related to your industry, for example, if you have a training institute it would be ineffective to collaborate with an influencer in the makeup industry.
· Influencer’s Audience:
When choosing an influencer, you should check his/her followers to see if they are in your targeted niche, to benefit to the max from this collaboration.
Think of this from this point of perspective, collaborating with an influencer with only female followers will not help you unless your brand is a female beauty salon, or your audience is people interested in makeup and fashion trends.
· Influencer’s Reliability:
Influencer reliability will directly impact yours, therefore, check that influencer reliability among his/her followers.
As if that influencer’s followers or community do not believe what he/she says, then you will not benefit from your collaboration together.
On the other hand, if you collaborate with a reliable influencer among your society and targeted audience, then that will help you to increase your brand loyalty.
· The Influencer Previous Results:
Ok, some influencers may have thousands of followers, but they are not real, or even these influencers cannot impact their followers’ decisions.
Thus, ask to see the follower’s previous ads results to guarantee that all these efforts will come up with real results, and you will not pay without any outcomes.
· Your Marketing Budget:
It is a known fact in the influencer marketing world, that an influencer will charge more depending on his/her followers’ number and popularity.
So, your available budget cut down some options for you, however, having a low budget does not mean that you will not gain valuable results, but it means that you should work better to come up with creative campaign ideas.
· Your Brand Image:
The influencer you choose to work with will have not only a direct impact on your campaign success but also on your public image.
Therefore, search carefully when looking for influencers in the Arabian Gulf based on your brand image, as for sure you will need an influencer with a positive and respectful brand image away from any scandals type, especially when targeting a family community like the GCC area.
How to Contact Influencers?
After answering how to find influencers in the Arabian Gulf based on your localized branding strategy, it is time to answer how to contact them question.
However, keep in your mind that this totally goes back to the influencer and the way he/she chooses to be communicated with.
· Direct DM:
Whether this influencer is popular on TikTok, Instagram Explore page, Facebook, X, or any other social media platform.
Some influencers may choose a direct DM on their profiles as a way of communication.
· Influencers Agency:
Actually, influencer agencies are really popular in the Arabian Gulf market as they will not only facilitate your collaboration with the influencer but also help you to find the right one for your brand.
Moreover, help you to set creative ideas and build your campaign in the best way.
How to Create an Influencer Marketing Campaign in The Arabian Gulf?
If you are trying to improve your digital marketing strategies for restaurants with effective influencer marking in the Arabian Gulf, or actually if you work in any other industry.
Then, you should follow these effective 5 steps in your how-to work with influencers in the Arabian Gulf answering process:
· Communicate With the Right Influencer for Your Business:
After considering all the required factors about how to find the best influencer for your business, and considering all the related details from reliability, trustworthiness, and public image.
Then now it is time to communicate with the influencer and set a meeting to professionalize the collaboration and make it final.
· Come Up with a Creative Ad Idea:
Sit with your creative team and the influencer to come up with the best marketing idea based on the required goal to achieve from this campaign, and do not forget to benefit from successful marketing campaign examples.
However, keep in mind, that although this campaign should align with your brand identity and image, but also it should align with the influencer’s working style and brand image to reach his/her followers effectively.
· Follow Up the Execution Phase:
After doing all that work, your role is not done yet, as you should follow up with the executive phase to guarantee that everything is going as planned and on time.
More than that, you should ensure the work quality, as bad quality in any detail could make the marketing campaign fail easily.
· Publish on the Right Time:
Publishing on a bad time is a big digital marketing mistake, as if you publish on a bad time all your hard work will vanish easily and no one will even notice it.
Thus, find the right time and avoid publishing at the same time as big public events.
· Interact With the Audience:
So, you published your campaign and everything is going as should be, however, that does not mean that your role is over.
As you should follow your ongoing campaign and interact with the audience’s reactions to the campaign, as more interactions will mean more reach, moreover, this will help you attract the influencer’s audience to follow you as well.
5 Benefits of Influencer Marketing in the Arabian Gulf:
Sure you are wondering why influencer marketing in the Arabian Gulf is taking all this interest in the digital marketing world, so, let us share with you some of the guaranteed benefits you will gain from a well-planned influencer marketing campaign:
1. Reach the Influencer Audience:
Collaborating with an influencer will help you to reach his/her followers, thus, you will reach a new audience and grow your followers’ base.
2. Boost Brand Awareness:
All the exposure coming from your influencer campaign will help you amazingly grow your brand awareness, especially, if you collaborate with the right influencer for your brand.
3. Create Culturally Based Campaigns:
Dealing with an influencer in the Arabian Gulf market will help you to create and build a marketing campaign that aligns with the region, with all its cultural features, and that by default will bring your brand closer to the people in the area.
4. Increase Social Media Following:
As we said, collaborating with popular influencers, will help to reach a new audience and with a creative ad campaign that will help you increase your followers.
5. Grow Your Sales:
All of that brand awareness and exposure, moreover, an increase in social media followers will for sure increase your sales, and increasing your sales will lead to business and revenue growth, which is something any and all business owners need.
To sum up,
As you read, influencer marketing in the Arabian Gulf is something effective and promises you great results once it is done right.
Thus, invest in your influencer marketing campaign, and always remember that we are a click away from helping you create the greatest digital marketing campaign.