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So, as an SEO you dream and work on placing your website on the first results page on Google or any other search engine, with different white hat SEO techniques including backlink building, however, to do that correctly you must avoid backlink methods that do not work anymore, moreover, could penalize your website.
With Google updates some backlink-building strategies are not effective anymore, furthermore, could harm your website and other working SEO techniques.
For that and more, we encourage you to continue reading our blog and learn all about unworking techniques and why it is important to take care of your website backlink strategies.
The Definition of Backlinks:
When discussing backlinks, then we are talking about a link from another website to yours, which is also known as an inbound link, that appears like clickable text that leads directly to a blog or services page at your website.
If you are part of the digital marketing world then you must have heard of backlink building by SEO specialists to empower their sites with incoming links from other powerful websites in the same business category, so, most likely inbound links are an SEO move to show search engines that your website is popular and offering important information.
Why There Are Ineffective Backlinks?
While working hard to provide successful backlinks strategies, you may wonder even why there is such a thing as a bad backlink, simply, we can tell you that bad backlinks are the ones that Google and other search engines do not approve their resource, or the way you are providing them for your website.
8 Backlink Strategies That Do Not Work:
Whether you are an SEO expert, or a junior joining this world, you must regularly check the new updates about backlink techniques, to know what is effective and what is not in the current time, and now let us introduce you to the 2024 bad backlink strategies:
1. Private Blog Network (PBNS):
First the concept of PBNS is about a network of connected websites, most likely owned by the same person, which links back to each other to empower the different websites, so, when searching you may not notice this system, and buy backlinks into your website to empower your ranking.
But keep in mind that Google is not only against buying backlinks, but has also fought these private blog networks since 2012, thus, before connecting and linking to a website check the page numbers, update rate, and authority to avoid backlinking from a PBNS website.
2. Links Purchasing:
Even if you are running a small business marketing campaign, and trying to gain fast results, moreover, getting paid backlinks or advertising space from famous and trusted website, still, Google could penalize your website and consider this move a manipulating way to make your website looks popular without actual interesting content, or organic traffic.
3. Undisclosed Sponsored Posts:
However, Google allows you to pay for a sponsored and promotional post on another website to talk about your company and the services or products you offer with a backlink, which will empower your ranking and not cause any problem with Google, as long as this is a disclosed sponsored post with your name written on the same website page.
4. Spammy Blog Content:
Also known as link borrowing, so, usually you can post a comment on another website talking about and linking to your website, which is not considered a digital marketing mistake, however, if you do that from an unreal account with a funny name, then Google may discount this as bad links and from unknown resources.
5. Irrelevant Link Exchanging:
Although building backlinks is an essential and effective technique that could get new consumers to the start point of your marketing funnel, yet, doing that randomly is worth than not doing it at all, so, keep in mind to backlink to a relevant website to your targeted audience, business category, or even demographic and language.
6. Business Directories with No Editorial Control:
Publishing on business directories is important, especially when choosing popular ones among your targeted people which will make your name more known and boost your brand awareness, however, to do it correctly you should publish on a trustworthy business directory that runs manual editorial control and background check before publishing any information.
That matters as this type of directory is trusted by Google, so, the backlink will be counted positively.
7. Using Automated Link Building Programs:
As Google now aims to humanize any content type or communication with online audiences, then using an automatic link building will immediately be caught up and labeled causing your website to be penalized.
However, some programs use a great random link building technique that may not be caught from the first move and give you some benefits.
8. Quantity over Quality:
As a website owner you may be happy to see big numbers of backlinks, yet, a professional SEO agency would tell you that backlinks quality is what actually matters in the ranking, simply, because Google will check each link quality separately, then take into account the number of good links as a sign of reliability.
Benefits of Correct Backlink Building:
Many great SEO gains will be added to your website when using white hate techniques, such as:
- Boosting your website SEO optimizing results.
- Increase your website traffic when getting links from other websites.
- Show endorsement signs to search engines, which will boost your website ranking and authority.
- Empower your brand awareness and public image, as people will hear about you from reliable websites.
- Finally, all these benefits will increase your revenue.
Effective Backlink Strategies in 2024:
After knowing the previous benefits, sure you are interested in how to build good backlinks for your website:
· Publish “Skyscraper” Content:
You can do that by finding a powerful piece of content targeting the same keyword as you are, then creating a new one with extra something, then contact websites linking to the original piece and offering them to link to your up-to-date content.
· Create the Right Content Type:
The last study done by Backlinko and BuzzSumo showed that the Why posts, What posts, and Infographics posts are getting most of the backlinks over the internet, so, write the type of content that interests your targeted audience to click in and read.
· Add Ultimate Guide Type:
Adding this type of article is great, as long articles are favorable by Google and other search engines as well, moreover, when done properly it will interest junior and senior levels of your business category.
· Use Your Brand Mentions:
All digital marketers follow their brand mentions as a basic move, however, from a backlink perspective you can notice brand mentions on websites’ comments or articles that do not contain links, then simply email the website owner asking to add a link to your website.
Final thoughts,
Backlinks strategies are a great deal for many SEO reasons, so work hard to build backlinks whether free ones or paid backlinks to reach your goals and domain the first search engine results page.
And remember our professional SEOs are here and ready to help.