If you want to grow your business in the market, and achieve better income consistently, then you must work to increase brand awareness in the best possible way.

Increasing brand awareness is a great technique that every worldwide brand use and counts on to grow and become even more popular, moreover, all business and marketing professionals highlight the power of brand loyalty and advise every brand to increase brand loyalty with ever-green methods.

Today, we are going to talk about brand loyalty, its benefits, and the main types of brand loyalty. Furthermore, share with you factors that impact your brand loyalty, tips to increase brand loyalty, and real-life examples to know a little more about this amazing technique.

What Is Brand Loyalty?

Brand loyalty is the term used to describe people constantly wanting to buy from one single brand, defend the brand, and encourage others to buy from that brand.

Customers with brand loyalty will build an emotional bond with your brand, and feel attached to your services and products, not just think of your brand based on services and prices.

In other words, your loyal customers will belong to your brand, and even some of them could be kind of your brand ambassador among their communities, moreover, these loyal customers will continue to buy from you for years to come despite the competitors.

Main Benefits of Brand Loyalty:

If you are wondering why increasing your brand loyalty is important, then let us share with you these upgrading benefits that will empower your business on so many levels, especially if you are running a small business marketing:

An effective brand loyalty strategy allows you to grow your business revenue, as you will keep your loyal customers and gain even more through a well-studied strategy.
Loyal customers will increase your brand awareness through good word-of-mouth marketing of your business’s services and products.
When you increase brand loyalty you will create a brand community with all your loyal customers, who will become your biggest supporter when you lunch a new product, or do anything new.

Types of Customers in Brand Loyalty:

Based on consumer behavior, we can say that there are four main types of customers to consider when planning to increase brand loyalty efficiently:

Hard-core Loyal:these are the favorite customer types for all brands, as once they become a loyal customer, then they will exclusively buy from your brand.
Split Loyal:a customer type that will stay loyal to your brand, but will have another one or two brands, in the same category, that they like too and buy from it.
Shifting Loyal:the moody customers, who like to switch from one brand to another, based on the available offers or prices.
Switchers:no matter what you do, these customers will never grow a sense of loyalty for your brand, or actually for any other brand.

Psychological Factors in Brand Loyalty:

So, while working to increase brand loyalty, you must take care of these factors that directly impact your customers’ decision-making processes.

· Quality:

You should keep your services and products in the best possible quality, moreover, work to display that quality in all possible ways.

· Brand Public Image:

Keep your brand public image as shiny as possible if you want to keep your loyal customers and gain more loyal to your brand.

· Vision and Mission:

Studies showed that customers could go through your marketing funnel faster just because you share a vision and mission that they believe in and stand for too.

· Influences and Celebrities:

In our days, celebrities and social media influencers have the power to get you more loyal customers, just because people trust their choices and follow them.

7 Tips to Increase Brand Loyalty:

Now, to the focal point in this blog, that will help you increase brand loyalty in the best way, however, keep in your mind that you should tailor these tips based on your brand identity to create a successful startup branding strategy:

1. Be There for Your Customers:

Always be online and respond to your customers’ needs, questions, or feedback to make your customers feel like you are reachable and actually want to communicate with them, which is highly appreciated for ecommerce marketing.

Moreover, this availability will help you build a personal relationship with your customers, thus, for sure you will be able to build brand loyalty and turn all your customers into loyal customers.

2. Boost Honesty and Transparency:

Be honest with your customers when a public problem happens, and be clear with them, just go out and talk about what happened, how it happened, and what are you doing to solve this issue.

As the honesty and transparency policy will make you look real and trustable to your customers, moreover, they will see how you handle problems professionally and trust you even more.

All of that will turn your customers into loyal customers, especially if you solved a customer-related problem in a way that they see as professional and classy.

3. Invest In Your Visuals:

Actually, a strong branding service will make you look more professional and will directly impact customers’ impression of your work.

As studies showed that people may be encouraged to try your brand for the first time just because they like the way it looks.

More than that, a professional visual identity with the right logo and visual study will help you to bond with your customers more.

Thus, we can say that good branding will for sure mean an increase in your brand loyalty.

4. Provide Premier Quality and Value:

As we said earlier, quality directly impact people’s decision, thus, make sure to provide the best quality in the market for your clients, moreover, make sure to keep a consistent quality level and never send a product with a default.

On the other hand, sharing the brand value that matches your community and customers’ value will for sure improve your brand’s public image and increase your brand loyalty greatly.

5. Follow Up Regularly:

The concept of brand loyalty relies on building a powerful relationship with customers and in order for that to happen you must follow up with your customers with an organized follow-up process.

This must include an after-buying follow-up, a regular checkup with your customers, and a follow-up after offers to know what they think and need.

In other words, this will show your customers that you care about them and their opinion of your services and products, and turn them into loyal customers, especially if they noticed that you considered their feedback.

6. Engage with Your Audience Online:

Nowadays, you must exist professionally online, and choose the best social media platform for your business based on your targeted audience existence and your industry type.

However, existing only is not enough, as you should exist professionally and engage with your audiences on your official profiles and in groups that interest your audience.

7. Reward Loyal Customers:

A rewarding program is highly effective when working to increase brand loyalty, thus, invest in a loyal program that shares gifts with your loyal customers, or even points that they can replace with whatever they like whenever they like.

Rewards can do magic for your marketing, branding, and brand loyalty strategy, as regular customers will be interested in becoming loyal customers to benefit from the reward system too.

Examples of Brand Loyalty:

To make everything a little clearer, these are examples that you must come across in your daily life.

· Apple:

Everyone says that once you use Apple you will be an Apple products fan, moreover, some Apple fans become emotionally attached to their Apple devices and cannot think of replacing them with other brands.

· Nike:

The famous sportswear and tools brand, that its customers even refuse to consider other brands, moreover, Nike relies on influencer marketing when working to increase their brand loyalty.

· Subaru:

60% of Subaru users do not consider changing the car brand when planning to change their car, which is a really powerful number in the car industry.

One final thought,

Always work to increase brand loyalty with stable and influential steps to get the amazing attached benefits and empower your business in the market.

And always remember that we are here and ready to help you build the most effective marketing and brand loyalty strategies for your company.

7 Effective Techniques to Increase Brand Loyalty