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Whether you are new to the digital marketing business, or have been around for years, the sure thing is that you heard about the digital marketing funnel and its wonderful and big impact on your business success and revenues.
The technique is widely used as it could be shaped as you need to help you achieve your current goals and future ones as well.
More than that, digital marketing funnels are the most effective way that helps your customers or new targeted market to go from point A to point Z in the most effective way for your business.
So, if you are looking for a powerful technique to add to your digital marketing strategy, it is time to adopt the funnel, continue reading with us to know all that you need about types, benefits, tips to do, and mistakes to avoid.
What Is a Digital Marketing Funnel?
The digital marketing funnel is part of the digital marketing strategy to help people see your business as you want and like.
The digital marketing conversion funnel can be defined as a framework that aims to guide traffic to your business, turns this traffic into customers, and eventually upgrade them to loyal customers by engaging them with different marketing tactics during each stage of the funnel.
Using the digital marketing funnel correctly with the right content will guarantee not only that customers will buy, but also will make them feel that you know and appreciate them.
On the other hand, with the different simple or complex strategies, you can for sure find the right one for your business and targeted audience to achieve the best possible results.
Traditional Marketing Funnel VS. Digital Marketing Funnel:
Just like the digital marketing vs. traditional marketing fight, we also have the new funnel and old funnel as both of them work with the same target, yet their working techniques differ from each other.
· Digital Marketing Funnel:
The digital marketing funnel is a modern and nonlinear funnel that works based on each individual requirements and needs in the process of turning each visitor into a regular client.
This personalized funnel consists of 8 stages or even more, and consumers can enter or leave at any stage they like to:
- Awareness:Where you talk to people about your brand, business, services, and products.
- Engagement:Contact your customers, find out what they need, and provide solutions.
- Consideration:Let people see your business as the best solution for their problem.
- Purchase:Stay there through the entire purchase journey with all your services.
- Adoption:Be available for anything your customers need and send them the message that even after purchasing you are still available.
- Retention:Keep a good relationship with your customers to guarantee their retention.
- Expansion:Ask for feedback about the whole purchasing experience, and the product usage.
- Advocacy:A good funnel guarantees good word-of-mouth by your customers which will boost your brand awareness effectively.
· Traditional Marketing Funnel:
The traditional marketing funnel is also known as AIDA, with basic 3 linear stages, where the customers get in from one side and leave at the other.
This marketing funnel focuses on the generally expected consumer behavior to drive traffic and revenue, not on the behavior impact on each person.
- (TOFU):Tell people about your products and services.
- (MOFU):Targeted customers will show interest when you offer something interesting, the consumer is now looking into buying what you are offering.
- (BOFU):Products and services purchasing means that the funnel is working great.
Although, the digital and traditional marketing funnels in marketing strategy are both working and could drive amazing results, yet, marketing specialists say that the digital one is more effective due to its personalized and more flexible funnel stages.
The Difference Between a Sales Funnel and a Marketing Funnel:
Although both funnels have the same concept of transforming leads into customers, yet, there are basic differences that exist in the process, steps, techniques, and objectives:
- The Marketing Funnel:works to catch the interest of the targeted audience to turn them into leads and increase their interest in your brand’s services or products.
- The Sales Funnel:aims to continue the work of the marketing funnel and take these leads and turn them into customers concerning finally convince them to buy.
However, these two funnels must work together to guarantee you great results, boost your brand awareness, and increase your sales.
The 4 Stages of Digital Marketing Funnel:
No matter how big your digital marketing campaign is, and what type you are using, to succeed, it must contain and go through the 4 basic stages.
However, although we have full information in our blog on digital marketing funnel stages, yet, we are going to share with you some leaks:
· Awareness:
The first stage of the digital marketing funnel is considered the first touchpoint with your potential clients.
· Consideration:
Leads who reached this stage are interested in you, what you do, and your brand.
· Conversion:
Now, your targeted customers are really interested in your products and services and are just waiting for you to give them the “Reason Why” and “Call to Action” to buy what you are offering.
· Loyalty:
The final stage, where you should have a goal to keep your customers, and turn them into loyal customers who will only consider your business when they need your offered services.
3 Types of Digital Marketing Funnels:
If you are interested in building strong and effective digital marketing campaigns, you should know about the next 3 types:
1. Hourglass :
The most popular marketing funnel takes the shape of an hourglass with many stages that include awareness, engagement, conversion, and retention.
This marketing funnel aims to attract a wider audience by starting from the already existing audience-based, engaging them correctly to encourage them to buy, and then most importantly converting them into regular buying customers.
2. Looping :
This funnel is built on the concept of making a new customer’s journey with your company a regular one, so basically, turn all your customers into regular ones who always buy with the use of strong engagement and follow-up service through the cycle of awareness, consideration, purchase, loyalty, and advocacy.
This will turn your customers into loyal ones, that are attached to your brand.
3. Micro-Moments:
Starting with the fact that all moments matter, these micro-moments marketing funnel takes action by delivering the right brand awareness at the right time, whenever your potential clients decide to do something and run online research to know more.
And that is why, this funnel relays on the buyer’s intent and works to reach them at the right moment.
5 Amazing Benefits of Digital Marketing Funnel:
And it is time to introduce to you the incredible impacts of the digital marketing sales funnel on your digital marketing strategies, and your business thriving.
1. Cost-effective Strategy:
As the targeted consumers start the digital marketing funnel with brand awareness, to simply know more, so, the ones who keep going through the funnel and reach the end line are actual buyers, thus, this is real money going into your company after spending reasonable cost on setting this funnel.
2. Increase Revenue:
When setting this marketing funnel correctly, while taking care of all the elements you will have a high rate of people reaching the action stage and buying from your products and services, which will improve the business income.
3. Better Customers Experience:
Despite the famous 80/20 marketing rule, about 80% of your sales are coming from 20% of your customers, yet, you should present a satisfying experience for all your clients, not only to keep the actual buying ones, but also to convert the others into regular and loyal customers, and that is what a good marketing funnel presents to your business.
4. Understanding Your Audience:
Monitoring your targeted audiences’ interactions with your digital marketing funnel will help you understand them better and know what they need, moreover, update the whole digital marketing strategies depending on that.
5. More Website Traffic and Improve SEO:
Building a digital marketing funnel that attracts more visitors to your website will have a powerful impact on your website ranking.
Especially, if your web development considers all the factors to help your visitors spend more time browsing, moreover, when the outsourced SEO is done correctly with white techniques.
6 Tips to Build a Strong Digital Marketing Funnel:
In this paragraph, we are going to present to you our experts’ tips to guide you in creating your business’s effective digital marketing sales funnel.
1. Build Brand Awareness:
Not only about the targeted digital marketing campaign products or services, but about your whole business with a clear visual identity to boost your public image.
2. Identify Your Target Audience:
Knowing who you are addressing, and what they like and dislike is a powerful point to know the most effective way to reach them and encourage them to engage, moreover, it is important to know which channels they are mostly active on.
3. Set Your Goals:
As with all digital marketing strategies, also digital marketing funnel should have clear goals to reach, which will help you to know the best way to function effectively without any waste of time or resources.
4. Use Different Conversion Funnels for Each Goal:
So, as we mentioned earlier you need to set your goals, and then to benefit from all the done work, you need to modify your marketing funnels to be able to reach each action correctly.
5. Be Available on the Suitable Channel for Your Audience:
As this is not only about being available online, but also about targeting your audience through the right channel, whether it was e-mail, social media, or website.
6. Measure and Optimize:
After setting your clear goals, it is important to keep an eye on the ongoing process, and how people are interacting with your funnel, then update based on data and growth possibilities.
More than that, you need to update according to each time requirement, such as during Ramadan or Christmas.
Digital Marketing Funnel Examples:
To be clearer about the digital marketing conversion funnel idea, let us introduce you to the next real-life digital marketing funnel examples:
· Netflix:
The famous Netflix streaming service works with the new funnel in digital marketing to reach each targeted audience.
Based on the idea that people do not like to pay a subscription fee for things they did not try:
- Netflix offers a 30-day free trial.
- Then after the great presented service based on people’s interests.
- The clients shall continue using the streaming service, with an automated monthly paid fee.
On the other hand, Netflix now after studying the international market more, will offer a 2-days free trial with no card information required for people in India and Asia in general.
· Mixergy:
Mixergy is a worldwide courses platform that uses the old funnel in digital marketing to reach its audience.
- With a great use of Facebook ads and Google ads to share awareness about the platform on the popular platforms for their targeted audience.
- Then with a free trial offer, Mixergy gets people’s emails.
- Send a follow-up email full of advantages and benefits they will convince you to upgrade to the premier subscription.
This used digital marketing strategy is widely used by different learning platforms like Udemy, Future Learn, and Simplilearn.
· Adidas:
The famous sportswear brand uses the digital marketing funnel concept greatly, especially during the discount seasons.
- After running a wide keyword research, creating the required content to engage the audience.
- A social media ads campaign will start, with posts, reels, and influencer marketing, with a clear opt-in subscribe button.
- This subscription offers a one-time discount code to enjoy, with a follow up email about other products after the purchase is done.
Adidas, Nike, Prada, and other brands use this effective digital marketing funnel technique.
5 Big Mistakes to Avoid in Your Digital Marketing Funnel:
While doing all the required work to build and develop your digital marketing strategies, including the marketing funnel, make sure to avoid falling into the common digital marketing funnel mistakes to enjoy great results.
- Not having a clear understanding of the customer journey.
- Using the wrong marketing channels at each stage of the funnel.
- Creating content and call-to-action (CTA) that is not relevant to the target audience.
- Ignore tracking and measuring results.
- Not optimizing the funnel for conversions.
8 Digital Marketing Funnel Metrics:
After taking action and starting your full-funnel digital marketing, your work is not done yet, as you should follow the funnel indicators to guarantee everything is going in the right direction.
Keep an eye on these most important digital marketing funnel metrics to know what is working right and what needs adjustment:
- Awareness and Reach.
- Views.
- Bounce Rate.
- Content Readers.
- Leads.
- Prospects.
- Customers.
- Loyal Customers.
Our Final Words,
A digital marketing funnel is a strong tool in your digital marketing strategy, that you should not ignore and work on using correctly.
And remember we are here and ready for any collaboration.