Wondering why you should be interested in digital marketing courses? Simply because digital marketing is not only everywhere and controlling almost every aspect of our lives, but also, as a part of the digital marketing business you should know that development is the main core of the digital marketing world.
The best digital marketing courses are for sure your way to upgrade your skills and career in the digital marketing field, even if you are planning to stay in the same company.
In this blog, we plan to introduce you to the concept of digital marketing, its benefits, career possibilities, moreover, the best available learning platforms and courses to follow, stay with us on this amazing journey!
What Is Digital Marketing?
Digital marketing, previously known as online marketing is all the marketing work done by marketing specialists in the virtual world to target all the people available online whether via social media platforms, different search engines, or even via e-mail.
So, we are talking about a big and almost controlling branch of marketing, especially, in the last few years, however, we cannot say that this is unreasonable with all the big benefits you and your business can gain from digital marketing:
- You will be doing global marketing work.
- Reach your targeted customers effectively.
- A cost-effective process as you can choose the suitable one from the different types of digital marketing.
- You could build an actual relationship with your customers as they will contact you easily on the different digital marketing channels.
Which Is the Best Career in Digital Marketing?
This is for you, if you are searching for a career to join in digital marketing, we know that the different types could make this process overwhelming, yet, deciding this could be done easily by your personality characters and interests, so take a moment to sit with yourself and answer the next questions:
- Are you into marketing in the first place?
- What are your best skills?
- Is there something you enjoy working on?
Answer these 3 small questions, then take a look into the different types of digital marketing strategies:
- Social media marketing.
- Influencers marketing.
- Affiliate marketing.
- E-mail marketing.
- Search engine optimization (SEO).
- Mobile marketing.
- Content marketing.
- Pay per click (PPC).
- Native advertising.
Then choose the right type for your skills, interests, and life.
Why Take Digital Marketing Courses?
Taking digital marketing courses is the most effective way and the only way to take if you are planning to be successful in the digital marketing business, as this field is an always evolving one and you should be as well:
- Empower your CV with new skills, and update the already existing ones.
- Find better opportunities, and actually become someone who companies search for and contact with an offer.
- Upskills your expertise to take your work to the next level even if you are planning to stay in the same corporate.
- Develop your career with new skills, insights, and even business connections from the different courses.
How to Choose the Best Digital Marketing Course for You?
As we agreed that taking digital marketing courses is necessary, there are some criteria to find the best course for you:
- By your career needs.
- Your level of expertise.
- How much you can pay for a course.
- Your digital marketing field.
- Which language you are capable to take the course by.
- Do you need a digital marketing course with certification or just to develop yourself?
After considering the previous points, search by them till you find the suitable course for your circumstances, whether you are interested in google ads campaigns, social media marketing, or even content marketing, and do not forget to check the course rates and reviews by previous learners.
Top Digital Marketing Courses’ Platforms:
Yes, it is important to attend digital marketing courses, yet, it is as important to take a course at a well-known platform to guarantee you will get the best information and education, plus a powerful certification that will add up to your skills:
Some of these platforms, like Google Digital Garage, are specialized in digital marketing, and some others have all types of learning courses.
14 Best Digital Marketing Courses:
Now, you reached the top-notch part of this blog, as we are going to introduce you to the most powerful, and richest courses in the world of digital marketing:
1. 7 Digital Marketing Courses by Click Minded:
42 Hours | Flexible schedule | Online | Certification | 1997 $
This course is presented to you by the Click Minded platform, and includes 7 courses that aim to help you increase your traffic and revenue from the different digital marketing channels, the included courses are:
- Paid Advertising Course.
- Content Marketing Course.
- E-mail Marketing Course.
- Social Media Marketing Course.
- Sales Funnels Course.
- Web Analytics Course.
This course is for: Anyone from a beginner to junior digital marketing experience.
2. Social Media Marketing Intensive by Digiteers:
10 Hours | 4 Live sessions | Online | Certification | 1875 $ (1595$ for early signers)
Live courses are the main concept at Digiteers with a goal to create an interactive course experience for the students to gain the best of each course.
Even though you will be a part of a participative group, yet, you will have the chance to ask questions and get answers from the mentors, moreover, you will be learning about social media strategy, content strategy, and all the necessary details.
This course is for: You, if you are a social media specialist, and aiming to improve your skills and working results.
3. E-mail Marketing Certification Course by HubSpot Academy:
3 Hours & 18 minutes | Flexible schedule | Online | Certification | Free
With full information about e-mail marketing, how to do it right, what are the fundamentals of it, what you should take care of, moreover, practical training on the HubSpot free e-mail marketing tool.
This is a wonderful course to upgrade your e-mail marketing skills.
This course is for: This is a beginner-friendly course, whether you are looking for this to start your career, or, to take care of your small business e-mail marketing.
4. Content Marketing Certification Course by HubSpot Academy:
7 Hours & 37 minutes | Flexible schedule | Online | Certification | Free
If you are interested in becoming a professional content marketer then this digital marketing course is great for you.
In this course you will learn how to create the best content in the best framework for your targeted audience, moreover, know how to optimize content for both audience and search engines.
This course is for: This is a content marketing course for marketing professionals, inbound professionals, and content producers.
5. Social Media Marketing Certification Course by HubSpot Academy:
4 Hours & 5 minutes | Flexible schedule | Online | Certification | Free
Learn how to create brand awareness and exposure, and gain customer loyalty with the right social media strategy.
With this updated and integrated digital marketing course, you will learn how to follow your brand reputation, reach, and different social media measures.
This course is for: This is a powerful course for social media marketers, marketing managers, and aspiring marketers.
6. Fundamentals of Digital Marketing by Google Digital Garage:
40 Hours | Flexible schedule | Online | Certification | Free
From the Google we all know, you can attend a free course about the basics of digital marketing including all the details and topics you could think of.
After attending and finishing the course you will have to pass a 40 questions exam in order to get your certification.
This course is for: This is a great course for beginners with no previous digital marketing experience to help you start correctly.
7. Digital Marketing Specialization by Coursera:
8 Months | Flexible schedule | Online | Certification | 79$ per month
Understand and upgrade to the latest details in digital marketing with this amazing course that contains 7 sub-courses:
- The Digital Marketing Revolution.
- Marketing in a Digital World.
- Digital Marketing Analytics in Theory.
- Digital Marketing Analytics in Practice.
- Digital Media and Marketing Principles.
- Digital Media and Marketing Strategies.
- Digital Marketing Capstone.
This course is for: This is a part of the iMBA degree at Illinois University, moreover, for junior marketers who want to develop their skills.
8. Google Ads Training by Udemy:
24.5 Hours | Flexible schedule | Online | Certification | 115.7 $
One of the best Google Ads training courses with practical training and great upgrading of your pay-per-click skills, so, you would be able to get the traffic you want for your website, landing pages, or even social media platforms.
This course is for: You can attend and benefit from this course even if you have no previous Google Ads experience.
9. Google Ads Certifications by Google:
21 Hours & 42 Minutes | Flexible schedule | Online | Certification |Free
A full package of courses from Google to help you learn all about Google Ads – Measurement, Google Ads Creative, Google Ads Search, Google Ads Display, Google Ads Video, and Google Ads Apps.
With great and powerful information that will help you learn all about Google Ads, and with a certification if you score more than 80% on the final assessment.
This course is for: These courses are for beginners who want to start their Google Ads career.
10. Social Media Marketing for Small Businesses by LinkedIn Learning:
1 Hour | Flexible schedule | Online | Certification | 21$ (the platform monthly subscription)
This is a great course for small business marketing, the owners who are trying to run the social media platforms themselves, and want to be active successfully on the right platforms without spending a lot of money.
You will learn how to optimize your social media marketing strategy to reach and engage your customers.
This course is for: This is a course for small business owners wanting to effectively manage their social media networks.
11. Digital Marketing Foundations by LinkedIn Learning:
1 Hours & 35 Minutes | Flexible schedule | Online | Certification | 21$ (the platform monthly subscription)
Connect with your right communities on social media, run effective social media ads, e-mail marketing, and more about marketing analytics, content marketing, and customer engagement.
To know how you can build a strong digital marketing strategy, moreover, reach and engage your targeted audience effectively.
This course is for: A digital marketing course for beginners to learn the basics of digital marketing.
12. Content Marketing Fundamentals Course with Ashley Segura on Semrush:
2 Hours | Flexible schedule | Online | Certification | Free
If you are interested in content marketing, and want to specialize in it, or even apply it correctly to your business marketing strategy, then this is a great course to start with, especially, since you can get a Semrush certification after passing the exam.
This course is for: This is a course for content marketing beginners, or enterprise business owners.
13. Digital Marketing Specialist Program on Simplilearn:
1 Year | Classroom schedule | Online | Certification | 1688 $
This is a co-created course by the Simplilearn platform and Facebook that will give you advanced knowledge of the digital marketing world with a lot of insights.
More than that, you will learn and explore 30 different tools in digital marketing, as finishing this course will give you the ability to run your organization’s digital marketing work.
This course is for: For professional digital marketers who are working to update their skills.
14. Meta Certified Digital Marketing Associate:
1 Hour & 30 Minutes | Classroom schedule | Online | Certification | Free
A series of video courses that help you understand all about Meta value and fundamentals, to learn how to establish a powerful social media existence for your brand and business.
Moreover, you will gain professional information on how to create and manage ads on different Meta platforms.
This course is for: All different entry-level marketers, including students and job seekers.
To sum up,
Taking digital marketing courses is something great to empower your career and open the door for new opportunities, or, to be able to run your business digital marketing, if you are a business owner.
However, we know this could be overwhelming with all the ongoing business details, and for that, we are here and ready to run your digital marketing work.